A new report series written by The Royals’ strategy team is aiming to help CMOs navigate the impact of change and disruption in the face of Covid-19.
Titled SWERVE, the reports examine the sweeping blow of Covid -19 across a number of industries and brands, offering insights into the long-term implications for brands and businesses.
Available for free, the reports are aimed at CMOs and marketers who are seeking clues and looking for guidance in this expedited time of radical change. Swerve demonstrates The Royals’ long-standing mission to be ‘the most interested agency in the world’. Among the recommendations are ways businesses can ‘swerve faster’ to change direction and meet customers’ changing expectations.
SWERVE Volume #2, released this week, shines the spotlight on the insurance sector, analysing in-market advertisements, socials and brand actions to uncover underlying themes and decipher how an industry that deals in security is coping with consumers who are feeling less secure than ever. As the world becomes less predictable, SWERVE asks how insurers can become more front-footed and use data to prepare those at risk for the unexpected.
Andrew Reeves, Head of Strategy Melbourne at The Royals, said: “Change is something we all have to adapt to. And today, the world seems to be changing at an ever-increasing rate. The impact of Covid-19 has certainly brought unexpected challenges to the surface. But as we know from the past, with change comes innovation.
“Our goal with SWERVE is to arm CMOs and marketers with perspectives and insights that will help them to navigate uncertain times and to prepare to deviate and adapt their marketing for the future.”