B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: The Robo-Pocalypse Is Upon Us! Google’s DeepMind Says It’s Close To Achieving ‘Human-Level’ AI
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Technology > The Robo-Pocalypse Is Upon Us! Google’s DeepMind Says It’s Close To Achieving ‘Human-Level’ AI
Technology

The Robo-Pocalypse Is Upon Us! Google’s DeepMind Says It’s Close To Achieving ‘Human-Level’ AI

Staff Writers
Published on: 19th May 2022 at 11:03 AM
Staff Writers
Share
3 Min Read
SHARE

London-based tech firm DeepMind, who are owned by Google, have revealed that they’ve solved all the greatest problems in developing an artificial intelligence (AI) unit which can operate on the same level as humans.

The comments came by a research scientist at the company, Nando de Freitas, who pointed out that in regards the challenges behind achieving artificial general intelligence (AGI), “the game is over!”

AGI has yet to be achieved however, as that would mean that there are machines out there that can think, learn and move just like ordinary people, without the need of any prior training – a rather scary scenario to say the least!

De Freitas pointed out that in order to get to that point of creating an AGI, the AI programs that already exist need significant upscaling in both their data and their processing capabilities.

These comments by the researcher came via his Twitter profile in response to an opinion article published by The Next Web, which pointed out that people will never achieve AGI.

De Freitas responded: “My opinion: It’s all about scale now! The Game is Over! It’s about making these models bigger, safer, compute efficient, faster at sampling, smarter memory, more modalities…”

Someone’s opinion article. My opinion: It’s all about scale now! The Game is Over! It’s about making these models bigger, safer, compute efficient, faster at sampling, smarter memory, more modalities, INNOVATIVE DATA, on/offline, … 1/N https://t.co/UJxSLZGc71

— Nando de Freitas 🏳️‍🌈 (@NandoDF) May 14, 2022

However, the DeepMind worker admitted that there’s still a lot of work required to create an AI that can behave exactly like an ordinary person.

The company recently unveiled their latest AI called ‘Gato’, which is capable of performing over 600 tasks on the same level as an ordinary person and can respond to requests.

Among the things ‘Gato’ can do is talk to people, stack blocks and play basic video games.

‘Gato’ works with a central operating system that carries information throughout its different areas, highly reminiscent of our own nervous system.

While it may not be like bumping into someone you know on the street just yet, the accelerated rate at which AI are becoming more and more human-like, is definitely impressive – or frightening. Take your pick!

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: artificial intelligence, deepmind, Google
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?