B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • State of Origin
  • WPP
  • AFL
  • B&T Women in Media
  • Pinterest
  • Thinkerbell
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • Foxtel
  • AI
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: The Reactor Helps Create Brand For Happy Melon Health Studio
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > The Reactor Helps Create Brand For Happy Melon Health Studio
Media

The Reactor Helps Create Brand For Happy Melon Health Studio

nick40
Published on: 2nd July 2015 at 10:49 AM
nick40
Share
2 Min Read
SHARE

There’s a new mind and body studio in town, Happy Melong. Independent Melbourne agency, The Reactor, has helped not only launch the brand, but also created the unique name.

With a cluttered health and fitness marketplace reaching ‘peak yoga’ a while ago, the team behind Happy Melon saw the opportunity to build a connection between fitness, yoga and mindfulness.

“These days, we are more likely to recharge our devices than recharge ourselves,” said one of the founding partners, Liv Downing, “We wanted to create a sanctuary that put as much focus on getting the mind right as it does getting the body right. We believe this powerful combination of mental and physical practices is the answer to living a happier, healthier and more fulfilling life. That was our brief to everyone who helped bring this project to life, from our architect to our advertising agency.”

Creative director Nick Brown relished the opportunity to have input on the project from the very start. “It’s rare to get an opportunity to shape a new entity,” said Brown, “Liv and the team showed a lot of bravery and belief in their approach to creating this innovative studio, and that flowed through to how they worked with us to create the brand. Everything from the name, look and feel, right through to advertising and the website were all up for grabs. Nothing existed previously- which for a creative agency is very exciting.”

CREDITS:

Agency: The Reactor

Client: Happy Melon Studios

Creative Director: Nick Brown

Art Director: Nicole Soccio/NIck Brown

Copywriter: Chris Taylor/Angus Smallwood

Designer: Nicole Soccio/Nick Brown

Lead Developer: Paulus Herewini

Digital Production: Chris Talbot

 

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Stellar, Tim Martin
Share

Latest News

Dame Lisa Carrington.
Zespri Teams Up With World Champion Kayaker Dame Lisa Carrington In Global Partnership
10/07/2025
Agency Scorecard: EssenceMediacom
10/07/2025
Agency Scorecard: It’s Friday
10/07/2025
BMW’s Alex McLean: Let Go Of The Steering Wheel
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?