The One Centre, an ideas and innovation agency, has been engaged by real estate entrepreneur Stefon Bertram and a team of leading agents to create and launch Pello – Sydney s newest real estate agency.
The One Centre is responsible for the formation of the brand and the creation of the full Pello brand experience. This includes the brand naming, brand positioning and total customer experience strategy/vision, as well as the development of Pello’s brand identity and integrated brand and property marketing.
Pello is the newest entrant to Sydney’s hugely competitive real estate market, one of the largest and most competitive markets in the country. Bertram saw an opportunity to create a new-model real estate agency with a unique operating system built around market segment specialists, a high-performance culture and customised in-house technology.
The unique Pello model relies on market segment specialization, or “Market Segment Mastery”, which means each agent focuses and sells property in one price segment, giving them deep knowledge, expertise and ability to act dynamically for their clients. It also means they are not competing against other agents in their team or office, improving efficiency and teamwork.
Using the tagline, ‘Make your Move – With Mastery’, Pello aims to go beyond selling property to help people make their move with mastery, in dynamic marketplaces, to maximise their wealth and lifestyle.
Stefon Bertram, founder & managing partner, Pello, said: “Launching a new real estate brand into the fiercely competitive Sydney market is no mean feat, we knew Pello needed an exceptional partner to create the brand to bring our vision to life. With their experience in real estate and property and their wealth of branding knowledge The One Centre were the perfect partner to develop Pello.”
John Ford, founder & CEO, The One Centre, said: “With an established portfolio of real estate and property clients, The One Centre was well suited for the challenge of developing a real-estate brand from scratch. However, as an ideas and innovation company, The One Centre is always particularly interested in teaming up with business and brands who are creating key shifts in the society.
“With a unique operating system built around market segment expertise and customised in-house technology, Pello is revolutionising how things are done in the Real Estate industry. Not only does Pello’s unique approach meet the logic of rapidly evolving micro-marketplaces and lifestyle segments, but it also reduces churn-and-burn team culture by empowering agents to compete for their clients rather than amongst themselves.”
In addition to the naming, positioning, and branding for Pello, The One Centre also conceptualised, designed and rolled out a comprehensive suite of brand touchpoints and marketing materials for both agency and property marketing.
The One Centre has also developed a fully customised website design, featuring unique brand elements, advanced listing features and an easy navigation system, which launched on July 1.
Pello has agencies in Mosman, Gladesville and Wahroonga.
