B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • WPP
  • Anthony Albanese
  • NRL
  • EssenceMediaCom
  • Thinkerbell
  • Channel 10
  • News Corp
  • Spotlight on Sponsors
  • State of Origin
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: The NRL Looks To The Future With Game-Changing Google Deal On The Cards
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > The NRL Looks To The Future With Game-Changing Google Deal On The Cards
MarketingMedia

The NRL Looks To The Future With Game-Changing Google Deal On The Cards

Staff Writers
Published on: 17th June 2015 at 11:16 AM
Staff Writers
Share
3 Min Read
SHARE

Not content with flying cars, odd-looking glasses, human immortality and generally owning the entire planet, rumours are circulating that Google is interested in taking on the rights to the NRL too.

Newspaper reports this morning suggest the NRL has contacted the technology behemoth about the possibility of streaming live games as the governing body makes a bold switch to digital and aims to capture a younger, digital-savvy audience.

However, what the rights deal would involve is still unclear and where that would leave existing broadcasters Channel Nine and Foxtel is also uncertain.

Monday’s announcement that Foxtel has bought into Channel Ten could also mean a new player emerges when the current rights agreements expire in 2017. It has been reported that when the rights come up for renewal they could be worth in excess of $A2 billion and the NRL may choose to split up different properties (Tests and State of Origin) among different (highest) bidders.

Any new agreement would also be privy to exiting anti-siphoning laws.

There was reports in the press over the past days that conversations between the NRL and Google had begun. It is believed that the NRL is particularly interested in working with Google as it knows its younger audience is now consuming games on smartphones and tablets and it certainly wants to beat arch-rival’s the AFL to the digital streaming punch. The NRL, the AFL and Football Australia are all spending monster dollars trying to attract the next generation of fans to its relevant sports.

It also leaves open the option that different competitions could morph out of the existing NRL to cater to different media organisations. In the past, expanded sevens tournaments, youth tournaments and competitions among the league-loving Polynesian nations have all been mooted. An expansion of the highly lucrative State of Origin series – featuring players outside of NSW and Queensland – could also prove a massive boost to NRL coffers.

The NRL is also looking to expand the game with additional teams. There has already been very strong interest for an NRL license from the NSW Central Coast, Western Brisbane, North Queensland and Perth. New Zealand is also said to be badgering hard for a second team across the Tasman – most likely to be based in league-loving Auckland – as a bulwark to the all-conquering All Blacks.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Advertising Standards Bureau, PRIA, talkback
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

TV Ratings (12/6/2025): 1.4 Million People Viewed The Western Bulldogs Kicking Its Way Into The Top Eight
13/06/2025
WARC Downgrades Global Ad Spend Forecast Amid “Trade Tensions” & Uncertain Tech Market
13/06/2025
Marketers Call For Measurement ‘Parity’ In Video, But One Buyer Warns ‘Be Careful What You Wish For’
13/06/2025
Meta Cracks Down On Nudify Apps & Sues Hong Kong Developer Behind CrushAI
13/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?