B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • WPP
  • Anthony Albanese
  • AI
  • NRL
  • Thinkerbell
  • EssenceMediaCom
  • State of Origin
  • Spotlight on Sponsors
  • Channel 10
  • imaa
  • News Corp
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: The Netflix Effect: HoYeon Jung Now Has The Fastest Growing Instagram Account!
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > The Netflix Effect: HoYeon Jung Now Has The Fastest Growing Instagram Account!
MediaTechnology

The Netflix Effect: HoYeon Jung Now Has The Fastest Growing Instagram Account!

Staff Writers
Published on: 11th October 2021 at 12:49 PM
Edited by Staff Writers
Share
3 Min Read
SHARE

HypeAuditor revealed that Korean model HoYeon Jung, who features in Netflix hit series, Squid Game, has grown her Instagram account by 12.5 million followers since the show launched.

 Jung’s Instagram account grew from 410k followers on September 17th, to 13 million followers on October 4th. This makes Jung’s Instagram account the fastest-growing account in the world, since September 17th, surpassing the likes of Cristiano Ronaldo, Lionel Messi and Kylie Jenner, in terms of followers growth.

Last year, the release of Bridgerton thrust stars Rege Jean Page and Phoebe Dynevor into the spotlight. The ‘Netflix effect’ led to the two stars generating millions of social media followers within days of the series launching.

This new data reveals the Netflix effect has struck again following the global success of Squid Game. The show has become the first Korean drama to top Netflix’s top 10 weekly most-watched TV show charts globally, including in Australia.

Other actors from the show have also seen their social following skyrocketed since the series launched. In particular, Wi Ha Jun , who plays a Police Officer and Lee Yoo-mi, No. 240, complete the top five of the fastest-growing Instagram accounts, since 17th September.

In the weeks following the launch of Squid Game, between 17th September (the date of the launch) and 4th October, the fastest growing accounts were:

  • HoYeon Jung + 12.5 million followers
  • Cristiano Ronaldo + 7.7 million followers
  • Leo Messi + 5.5 million followers
  • Wi Ha Jun + 5.2 million followers
  • Lee Yoo-mi + 4.4 million followers

In addition, HypeAuditor data can reveal that on average, Jung’s Instagram posts receive 1.4 million likes and 4.2 thousand comments. What is particularly impressive is that almost 21 per cent – more than 1 in 5 – of Jung’s followers either like or comment on her content. This engagement is exceptionally high, with similar accounts receiving 1.26 per cent engagement.

Alexander Frolov, CEO and co-founder at HypeAuditor, said: “Social media, and specifically Instagram, is one of Netflix’s main channels to promote TV shows. We saw that by the end of 2020, many actors from other Netflix Shows were among the top 100 growing accounts of the year.

“For example, both Millie Bobby Brown from Stranger Things gained 9.7M subscribers and Zendaya Maree Stoermer from Euphoria also grew by 18.2M subscribers in 2020.

“However, for any Instagram accounts that experience a sudden surge in the number of followers, it is crucial for brands to analyse the quality of the audience before seeking any partnership agreements with influencers. By only seeking collaborations with influencers with an authentic following, brands can ensure the success of their influencer marketing strategy.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Alexander Frolov, HypeAuditor, Netflix, Squid Games
Share

Latest News

TV Ratings (16/06/2025): Food-Themed Superhero’s Take Top Spot In Entertainment Programs
17/06/2025
Kirsty Muddle & Chris Howatson Return To Lead 2025 IPA Business & Agency Leadership
17/06/2025
Second Born: Australia’s Emerging Creative Agency Arrives In Adelaide
17/06/2025
Twilio Report Finds AI Driving ROI For Australian Businesses, But Consumers Fatigued & Sceptical
17/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?