The Monkeys Help Tuvalu Preserve Its History & Culture Via The Metaverse

The Monkeys Help Tuvalu Preserve Its History & Culture Via The Metaverse

In a dramatic illustration of the possibility that it could disappear in the next few decades due to rising sea levels, the Pacific island nation of Tuvalu has teamed with creative agency The Monkeys and Collider to co-create the beginnings of a digital nation starting with a digital twin of one of its islands.

During a three-minute address at the UN Climate Change Conference (COP27), Simon Kofe, the Minister of Justice, Communication & Foreign Affairs of Tuvalu, announced that due to the ongoing effects of climate change, Tuvalu may eventually be forced to move its country entirely online. Kofe provided an example of what that could look like when, during his speech, it was slowly revealed that he was delivering it from a digital islet in the metaverse.

The address signals the beginning of a continuing project to catalogue, map, record and save as much of Tuvaluan island life as possible — including historical documents, records of cultural practices, family albums and traditional song — in the metaverse.

“The tragedy of this outcome cannot be overstated,” said Minister Kofe in his address. “But because the world has not acted, we must. Tuvalu could be the first country in the world to exist solely in the metaverse – but if global warming continues unchecked, it won’t be the last.”

The Monkeys also helped Tuvalu create a dedicated website where visitors can help show support for the country’s future.

Tara Ford, chief creative officer of The Monkeys, said: “This is such an important project and collaboration, and one where digital transformation and storytelling sit at the heart. It’s an ongoing undertaking, signaling a new and sobering chapter of a world facing the realities of climate change.”

This important message was communicated to media outlets around the world by Thrive PR, rallying the public to show their support.

Speech Film & Website Credits:
Agency: The Monkeys, part of Accenture Song
Co-Founder & Group CEO: Mark Green
Co-Founder & Group Chief Creative Officer: Scott Nowell
General Manager: Kezia Quinn
Chief Creative Officer: Tara Ford
Executive Creative Director: Barbara Humphries
Head of Innovation: Beth O’Brien
Creative Director: Cameron Bell
Creative Director: Sam Dickson
Senior Art Director: Alex Polglase
Senior Copywriter: Jake Ausburn
Head of Production: Penny Brown
Digital Producer: Tamara Wohl
Digital Design Lead: Eva Godeny
Head of Planning: Hugh Munro
GTM & Strategy Director, Sustainability Studio: Lucy SundbergProduction House: Collider
Director: Glenn Stewart
EP/Producer: Karen Bryson
Managing Dir: Rachael Ford-Davies
Post Production: Collider Studio
3D Animation: Glenn Stewart
Additional Vfx: Joseph Harper
Colourist: Matt Fezz

PR: Thrive
CEO: Leilani Abels
Senior Account Director: Nathan McGregor
Senior Account Manager: Tess McDonald
Senior Account Manager: Anna Laskaris
Senior Account Executive: Maddy Beck
Account Coordinator: Sarah Nguyen
Account Coordinator: Sophie Thomason

Development team:
Tech Lead: Surya Winata
React Developer: Jasmine The
React Developer: Steve Deng

Music and Sound: MassiveMusic
Creative Director: Ryan Dickinson
Composer: Haydn Walker
Sound Design: Simon Kane
Executive Producer: Katrina Aquilia

 




Please login with linkedin to comment

The Monkeys Tuvalu

Latest News

PubMatic Nabs Luke Smith From Seven West Media
  • Marketing

PubMatic Nabs Luke Smith From Seven West Media

PubMatic, Inc. has announced the appointment of Luke Smith as senior director of CTV and online video, APAC. Smith will start his role in the new year, working closely with the APAC and global leadership teams to define and execute the strategy for CTV, OTT, and online video across the region. Smith joins PubMatic from […]

Slew Of New Hires At Snap Inc.
  • Media

Slew Of New Hires At Snap Inc.

Snap Inc., the technology company that brings the world Snapchat, has announced a host of new appointments to its local team. Lead image: L to R – Dina Bailey, Bethany Rao-Davies, Sarah Ding, Rob Fitzpatrick, Tony, Daniel King, Elise Keeling The new hires include Dina Bailey, ANZ Agency Lead; Daniel King, Senior Client Partner; and […]

Michael McLacren Confirmed As Deb Knight Replacement For 2GB Afternoons
  • Media

Michael McLacren Confirmed As Deb Knight Replacement For 2GB Afternoons

Respected broadcaster Michael McLaren (lead image) has been confirmed as the new host of 2GB Afternoons, commencing in January 2024. A long-time listener favourite, McLaren started his radio career at 2GB in 2006 as a program producer. His on-air career kicked off in 2011, first hosting 2GB’s Weekend Overnight program before taking on Australia Overnights […]

Reddit Gets Playful Brand Refresh
  • Technology

Reddit Gets Playful Brand Refresh

Reddit has received a playful brand refresh with a new, more lifelike rendering of its Snoo mascot and two sharper typefaces. It’s the first time the platform has had a lick of paint since 2017, when it first launched its mobile app. The biggest change comes to the platform’s typefaces with Reddit Display and Reddit […]

World Square Counts Down To Christmas With Sydney’s Biggest Advent Calendar
  • Campaigns

World Square Counts Down To Christmas With Sydney’s Biggest Advent Calendar

Amidst shimmering tinsel and dazzling LED Christmas trees, World Square unwraps its gift to Sydney tomorrow, 1st December, when a giant interactive present and advent calendar installation comes to life and becomes an iconic centrepiece of the Square and the entire city. The heart of Sydney’s entertainment, dining and shopping district, World Square is gifting […]

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market
  • Advertising

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]

Ignite the Thrill: National Drag Racing Championship Unleashes Media Campaign Via Murmur Group.
  • Campaigns

Ignite the Thrill: National Drag Racing Championship Unleashes Media Campaign Via Murmur Group.

Australia’s National Drag Racing Championship (NDRC) has launched its latest media campaign aimed at engaging fans and building excitement ahead of the summer championship series, via Murmur-Group. The campaign is the first to market since Murmur was appointed to the business earlier this year. Spread across OOH, Radio, Programmatic, Youtube, Meta and BVOD, the campaign […]

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label
  • Marketing

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label

Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]

Cannes In Cairns Media Accreditation Open Now!
  • Advertising

Cannes In Cairns Media Accreditation Open Now!

Free passes to Cannes in Cairns you say? That’s right, calling all editors, producers and journalists — apply for your accreditation now! Cannes in Cairns brings the greatest creative and marketing minds together from across APAC, making it a must-attend event for any and all business, advertising and marketing journalists from Perth to Phuket, from […]

In-House Agency Council Research Report: 78% Of Marketers Wow Work With An In-House Agency
  • Marketing

In-House Agency Council Research Report: 78% Of Marketers Wow Work With An In-House Agency

The In-House Agency Council (IHAC) has partnered with Kantar to publish its ‘2023 In-House Agency Landscape Report’, APAC’s only research report focussed on the state of the in-house agency model. The new research follows on from the IHAC’s first study released in August 2021 and aims to provide a current take on the country’s in-housing […]

OMA Announces Winners Of The Q3 Creative Collection Competition
  • Media

OMA Announces Winners Of The Q3 Creative Collection Competition

The Outdoor Media Association (OMA) has announced the winners of the Quarter Three Creative Collection competition for 2023. OMA members submitted 31 entries, including campaigns by JCDecaux, oOh!media, QMS, Scentre Group Brandspace, Cartology, TorchMedia, goa and Val Morgan Outdoor (VMO). Guest judges: Abigail Holmes, Head of Client Strategy & Campaign Solutions, JCDecaux Christine Le Maitre, […]

JOLT Launches Industry First In-App Advertising Solution
  • Advertising

JOLT Launches Industry First In-App Advertising Solution

JOLT, Australia’s third-party verified, sustainable digital-out-of-home and electric vehicle charging network, today announced the launch of a first-to-market product that enables brands to further engage with high-value audiences with its new in-app advertising solution. The first of its kind in Australia’s media industry, this solution provides an unparalleled one-to-one connection with customers, whilst charging their […]

Ideally Nabs Simon Gawn From Denomination
  • Marketing

Ideally Nabs Simon Gawn From Denomination

Customer insights platform, Ideally, has expanded its regional footprint as part of its ambitious growth strategy, announcing the appointment of Simon Gawn to lead Australian operations. Ideally appoints Gawn on the back of exponential growth since launching in August this year, already boasting a strong and established Australian-based client roster. Gawn’s immediate remit is to capitalise on Ideally’s significant growth opportunities in Australia, a market five times larger than New Zealand.

SurfStitch Unveils New Brand Position & Summer Campaign
  • Campaigns

SurfStitch Unveils New Brand Position & Summer Campaign

Aussie coastal lifestyle brand SurfStitch has announced a bold repositioning with a new brand identity and campaign, “Ready for Everywhere”. Reflecting the brand’s commitment to inspiring people to embrace their lifestyle, whatever it may be, the strategic shift reflects a commitment to facilitating style that adapts to the life its customers lead across a broad […]

Man of Many Welcomes Naman Singh & Alex Martinez
  • Media

Man of Many Welcomes Naman Singh & Alex Martinez

Man of Many has Announced Key Hires Amidst a Year of Extraordinary Achievement Lead image: Naman Singh & Alex Martinez Man of Many, recently crowned B&T media platform of the year, Australia’s premier men’s lifestyle digital publication. Announces the addition of two crucial members to its team – Naman Singh as SEO Content Specialist and […]

realestate.com.au Extends Major Partnership With Sydney Swans
  • Marketing

realestate.com.au Extends Major Partnership With Sydney Swans

Australian property site realestate.com.au has announced the extension of its partnership with the Sydney Swans for two further seasons. Lead image: Tom Harley, Owen Wilson and Tom McCartin realestate.com.au has partnered with the Swans since 2016 and has called the back of the club’s iconic guernsey home since becoming a major partner in 2020. This […]

Avenue C Nabs Paula Lopes From KINESSO
  • Marketing

Avenue C Nabs Paula Lopes From KINESSO

Leading independent media agency, Avenue C, is thrilled to announce the appointment of Paula Lopes as Digital Director. Paula, a seasoned professional with over 17 years experience in the media industry, joins Avenue C from her role as Chief Operations Manager of KINESSO (merger of Reprise, Matterkind, and Kinesso specialities).

oOh!Media Fuses People & Performance At National Annual Revenue & Growth Conference
  • Advertising

oOh!Media Fuses People & Performance At National Annual Revenue & Growth Conference

oOh!media brought together more than 260 of its sales, operations, commercial, marketing, finance and leadership teams last week for its national annual revenue and growth conference. Held over two days at the picturesque Rydges Resort in Hunter Valley, the event ‘Fusing people and performance’ focussed on how to build a high-performance mindset and how it […]

Free TV Welcomes Government’s Prominence & Anti-Siphoning Framework
  • Media

Free TV Welcomes Government’s Prominence & Anti-Siphoning Framework

Free TV has welcomed the federal government’s ongoing commitment to ensuring that all Australians can access their local free television services on connected TVs through the introduction of legislation to implement a prominence framework in coming days. Free TV CEO Bridget Fair (lead image) said: “Right now, Australian viewers are being steered in the direction […]