The Monkeys & BCF Tell Aussies They’re Stuck In The Best Place On Earth This Summer

The Monkeys & BCF Tell Aussies They’re Stuck In The Best Place On Earth This Summer
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With international holidays off the cards this summer, BCF’s new campaign ‘You Couldn’t Be Anywhere Better’ is reminding Aussies if you can’t be anywhere else, you may as well make the most of it here.

Created by The Monkeys, the outdoor retailer’s new campaign celebrates how international travel bans are making holidays in the Aussie bush even more enticing.

Directed by Tony Rogers and produced by Guilty, the campaign looks on the bright and summery side of what has been a pretty yucky year.

The campaign spots are accompanied by BCF’s much-loved anthem, and show Aussies having a cracking time in our idyllic landscapes, in contrast to some pretty bleak international locations.

BCF General Manager E-commerce and Marketing, Ben McConnell, says: “A deep love for the Australian outdoors is at the very core of our brand. There is no better time to celebrate being here, than this summer.”

Ant Keogh, Chief Creative Officer, The Monkeys Melbourne adds: “It’s been a crazy year, so in true BCF fashion we’ve taken the opportunity to have a bit of anthemic fun with the situation.”

‘You Couldn’t Be Anywhere Better’ is set to launch across broadcast television and on social throughout summer.

Campaign Credits:

Client: BCF

General Manager E-commerce and Marketing: Ben McConnell

Marketing Campaign Specialist: Emma Yerbury

Creative Lead & Graphic Designer: Andrea Lukacz

Creative Agency: The Monkeys, part of Accenture Interactive

Chief Executive Officer: Paul McMillan

Chief Creative Officer: Ant Keogh

Head of Planning: Michael Derepas

Creative Directors: Hugh Gurney & Joe Sibley

Head of Production: Romanca Mundrea

Producer: Jacqui Walker

Head of Content Management: Jaimee Kerr

Content Director: Jantine Wigboldus

Content Executive: Ella Goldberg

Production Company: Guilty Content

Director: Tony Rogers

Producer: Rohan Timlock

DoP: Joey Knox

Casting: Daniella Friedman

Editor: Tim Parrington

Colourist: Martin Greer

Online: Jamie Scott

 

Music: Electric Dreams Studio

Vocals: Steven Gates

Producer: Leyla Varela

Squeak E. Clean Studios:

Sound Designer: Paul Le Couteur

Executive Producer: Ceri Davies

Photography: Chillary

Retouching: Gabrielle Hughes

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