Understanding Australians are spending far more time at home during lockdown, Australia Post has launched ‘Dear Australia’, a campaign to bring the nation together to reflect on how we are feeling in such unparalleled times.

Created by The Monkeys, part of Accenture Interactive, ‘Dear Australia’ sees the creation of a national letterbox whereby Australians from far and wide can come together to share their experiences of this time in a letter, to be preserved for future generations.

Selected letters will be shared on the Dear Australia website (auspost.com.au/dearaustralia) allowing people to connect with stories throughout the campaign. Eligible letters will also be archived for posterity at The National Archives of Australia in Canberra.

The Monkeys Chief Executive Officer, Paul McMillan, explains: “The letters could be a message of hope, stories of community, a poem, song or an artwork by your daughter that the country needs to see.”

Australia Post Chief Marketing Officer, Amber Collins, adds: “We wanted to do something for all Australians, so that they’d have the opportunity to commemorate and reflect on their journey during an extraordinary time.”

Produced by FINCH, the campaign airs this week and will run across broadcast television, social and radio.

Campaign Credits:

Client: Australia Post

Chief Marketing Officer: Amber Collins

Head of Marketing, Retail and Advertising: Corrina Brazel

Marketing Manager, Community and Consumer: Allison Leech

Agency: The Monkeys, part of Accenture Interactive

Chief Executive Officer: Paul McMillan

Chief Creative Officer: Ant Keogh

Head of Planning: Michael Derepas

Art Director: Joe Sibley

Writer: Hugh Gurney

National Head of Production: Romanca Mundrea

Head of Content Management: Jaimee Kerr

Content Director: James Wilkinson

Content Manager: Allan Carlow

 

Production Company: FINCH

Director: Kyra Bartley

Executive Producer: Corey Esse

Producer: Claire Thompson

DOP: Katie Milwright

Post Production: Atticus

Music: Electric Dreams

Sound: Paul Le Couteur @ Squeak E Clean Studios