The Monkeys & Australia Post Create National Letterbox To Encourage Aussies To Share Lockdown Experience

The Monkeys & Australia Post Create National Letterbox To Encourage Aussies To Share Lockdown Experience
SHARE
THIS



Understanding Australians are spending far more time at home during lockdown, Australia Post has launched ‘Dear Australia’, a campaign to bring the nation together to reflect on how we are feeling in such unparalleled times.

Created by The Monkeys, part of Accenture Interactive, ‘Dear Australia’ sees the creation of a national letterbox whereby Australians from far and wide can come together to share their experiences of this time in a letter, to be preserved for future generations.

Selected letters will be shared on the Dear Australia website (auspost.com.au/dearaustralia) allowing people to connect with stories throughout the campaign. Eligible letters will also be archived for posterity at The National Archives of Australia in Canberra.

The Monkeys Chief Executive Officer, Paul McMillan, explains: “The letters could be a message of hope, stories of community, a poem, song or an artwork by your daughter that the country needs to see.”

Australia Post Chief Marketing Officer, Amber Collins, adds: “We wanted to do something for all Australians, so that they’d have the opportunity to commemorate and reflect on their journey during an extraordinary time.”

Produced by FINCH, the campaign airs this week and will run across broadcast television, social and radio.

Campaign Credits:

Client: Australia Post

Chief Marketing Officer: Amber Collins

Head of Marketing, Retail and Advertising: Corrina Brazel

Marketing Manager, Community and Consumer: Allison Leech

Agency: The Monkeys, part of Accenture Interactive

Chief Executive Officer: Paul McMillan

Chief Creative Officer: Ant Keogh

Head of Planning: Michael Derepas

Art Director: Joe Sibley

Writer: Hugh Gurney

National Head of Production: Romanca Mundrea

Head of Content Management: Jaimee Kerr

Content Director: James Wilkinson

Content Manager: Allan Carlow

 

Production Company: FINCH

Director: Kyra Bartley

Executive Producer: Corey Esse

Producer: Claire Thompson

DOP: Katie Milwright

Post Production: Atticus

Music: Electric Dreams

Sound: Paul Le Couteur @ Squeak E Clean Studios

 

Please login with linkedin to comment

Australia Post The Monkeys

Latest News

A Decade On, DonateLife Week Is One Of Australia’s Most Important Health Campaigns
  • Marketing
  • Partner Content

A Decade On, DonateLife Week Is One Of Australia’s Most Important Health Campaigns

DonateLife is the Australian Government’s program that works to improve organ and tissue donation and transplantation outcomes across Australia. At the heart of DonateLife‘s marketing strategy is DonateLife Week, which runs from 25 July to 1 August. The goal? Encouraging 100,000 Australians to join the Australian Organ Donor Register. This year, DonateLife is support by […]

Partner Content

by B&T Magazine

B&T Magazine
Airtasker Nabs Facebook’s Noelle Kim For CMO Role
  • Marketing

Airtasker Nabs Facebook’s Noelle Kim For CMO Role

Airtasker has announced the appointment of Noelle Kim to the position of chief marketing officer to lead the company’s rapid ramp up in global marketing investment. Kim’s appointment, which follows a successful IPO in March, strengthens the company’s leadership bench and sets Airtasker up for further growth and expansion in Australia, UK and the US. […]

10ViacomCBS Appoints Sports Sales Director
  • Media

10ViacomCBS Appoints Sports Sales Director

10 ViacomCBS today announced the appointment of Nick Bower as Sport Sales Director.  With over 20 years’ experience, Bower will bring his extensive proficiency in sport sales and a proven track record developing revenue streams and creating partnership opportunities across television, digital and social platforms in Australia, Asia and Europe, to the newly created role. […]

oOh!media Names Raechel Gavin As Chief People & Culture Officer
  • Media

oOh!media Names Raechel Gavin As Chief People & Culture Officer

oOh!media has announced the appointment of Raechel Gavin as the company’s new Chief People & Culture Officer. With over 20 years’ Australian and international experience, Gavin is a highly regarded leader with an impressive track record of achievement in human resources across a range of different businesses, including in the data science and media industries. She […]

Tuesday TV Wrap: Olympics Helps Seven Continues Domination Of The Ratings
  • Media

Tuesday TV Wrap: Olympics Helps Seven Continues Domination Of The Ratings

Look, we’d love to stop leading with the Olympics in the headline, but with these numbers, it’s hard not too. The success of the Olympics is also leaving very little room for other programming to make its way onto the top 20 most watched programs. That being said, though, the peak numbers for the Games […]

by B&T Magazine

B&T Magazine
FORWARD Announces New Purpose-Led Comms Platform
  • Media

FORWARD Announces New Purpose-Led Comms Platform

Consumer PR agency, FORWARD has announced a new purpose and sustainability business offering: Communications with Purpose. The internal transformation will see the PR agency achieve B Corporation (B Corp) accreditation. Coinciding with these announcements is the reveal of a new brand identity. FORWARD is introducing Communications with Purpose to complement its existing content-led consumer lifestyle […]

Close-up Of A Woman Using Touchscreen Smart Phone With Applications On Screen
  • Partner Content

How An Australian App Grew Programmatic Revenue 33% With A Diverse Ad Tech Stack

As the saying goes, never put all your eggs in one basket. This is as applicable to programmatic monetisation for app developers as it is for any other aspect of life. Being overly reliant on just one ad tech stack for monetisation can be risky, especially when that ad tech stack isn’t known for offering […]

Partner Content

by B&T Magazine

B&T Magazine
Fast Food Take-Away: It’s New Work From Pizza Hut, Burger King And KFC!
  • Campaigns

Fast Food Take-Away: It’s New Work From Pizza Hut, Burger King And KFC!

The only thing better than watching all those athletes sweat it out in Tokyo for a medal is having greasy burger juice run down your chin while you’re prostrate on the couch doing it. Hence, the marked uptick in fast food and home delivery ads since the Olympics began. As regular readers would know, B&T […]

by B&T Magazine

B&T Magazine
Octagon Appoints Simone Errey To Managing Director Of Australia.
  • Media

Octagon Appoints Simone Errey To Managing Director Of Australia.

Octagon, IPG’s global creative agency specialising in sport and entertainment, has announced the promotion of Simone Errey to managing director, Australia, Formerly Octagon’s head of operations, APAC, Errey (Pictured above) will now oversee the agency’s local creative, planning, strategy, commercial consulting, client services and production teams, while also retaining a key position on the APAC […]

Koala Says ‘Sorry’ In New Campaign Via The Royals
  • Campaigns

Koala Says ‘Sorry’ In New Campaign Via The Royals

Australian furniture brand Koala has launched a campaign to celebrate its new mattress range and has debuted an updated webste. Koala has taken to the soapbox to say ‘sorry’ on behalf of the mattress industry that Koala believes is now awash with confusing lingo, complicating what it takes to get a good night’s sleep. Creative […]

ESPN Secures Landmark Deal With NBL
  • Media

ESPN Secures Landmark Deal With NBL

ESPN and the National Basketball League have extended their broadcast partnership for a further three seasons as part of an expanded television rights package. ESPN and the National Basketball League announce a new expanded agreement that will run for three seasons, until the end of the 2023/24 NBL season. The landmark broadcast deal comes with […]

Workit Spaces Launches Aussie First ‘Beyond The Store’ Web Series
  • Marketing

Workit Spaces Launches Aussie First ‘Beyond The Store’ Web Series

Sydney-based co-working startup, Workit Spaces, announced today the launch of ‘Beyond The Store’, a six-part web series to uncover the smarts and passion behind successful Australian eCommerce businesses. Workit Spaces has gone where no other coworking hub has gone before, by investing over $100,000 to tell the stories of six Australian eCommerce businesses and how […]

Semi Permanent Sydney Announces New Dates For 2021 Festival
  • Marketing

Semi Permanent Sydney Announces New Dates For 2021 Festival

In light of the prolonged lockdown occurring throughout New South Wales, Semi Permanent Sydney has announced new dates for this year’s festival. It will now take place between 17-19 November 2021 at Carriageworks. “Our mission, always, is to craft the best and most valuable experience for both our speakers and audience, and to ensure the […]