The Monkeys And Mountain Goat Beer Do ‘Suits’ With New Campaign “Goat, Goat & Goat – Attorneys At Law”

The Monkeys And Mountain Goat Beer Do ‘Suits’ With New Campaign “Goat, Goat & Goat – Attorneys At Law”
B&T Magazine
Edited by B&T Magazine



Injured by an automatic door? Received a negligent haircut? Read a self-serving press release? Get the lawyers who will take you seriously – Goat, Goat & Goat Attorneys at Law.

The latest venture from Mountain Goat Beer, developed by The Monkeys, part of Accenture interactive, is dishing out compensation to Australians who have suffered some form of injustice.

The promotional campaign, directed by Max Barden from Sweetshop, will feature real Goat, Goat & Goat clientele who were brave enough to come forward and share their stories of injustice, such as Albert Garcia, whose fro-yo didn’t come with enough sprinkles.

The Monkeys chief creative officer, Ant Keogh, said: “I’m honoured we could help Mountain Goat brewery widen its scope to encompass the practice of law.”

Mountain Goat Beer marketing manager, Marc Slater, added: “With the brewery being closed for most of the year we’ve put the goats to good use. Opening a law firm that dishes out cash for minor complaints seemed like a logical next step for the brand.”

If you’ve been aggrieved or wish to seek compensation, simply purchase a case of Mountain Goat Beer and plead your case for a chance to win compensation. There’s fifty thousand dollars to claim!

The national promotion runs from October 18th across social, OOH, radio and online.

CREDITS

Client: Mountain Goat Beer

General Manager: Mick Bentley

Marketing Manager: Marc Slater

 

Creative Agency: The Monkeys Melbourne, part of Accenture Interactive

Chief Executive Officer: Paul McMillan

Chief Creative Officer: Ant Keogh

Head of Planning: Michael Derepas

Art Director: Zenon Predecki

Copywriter: Cody Naetzker

Copywriter: Chris Ellis

Designer: Chris Thompson

National Head of Production: Romanca Mundrea

Senior Producer: Eliza Malone

Group Content Director: Sophie Gosper

Content Director: Allan Carlow

 

Production Company: Sweetshop

Director/Editor: Max Barden

Executive Producer: Greg Fyson

Managing Director: Edward Pontifex

 

Casting: Highway Casting

 

Sound: Terry Man Sound and Squeak E. Clean Studios

 




Please login with linkedin to comment

Accenture mountain goat beer The Monkeys

Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]