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Reading: The Media Store Wins Media Account For New Aussie-Made Skincare
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B&T > Marketing > The Media Store Wins Media Account For New Aussie-Made Skincare
Marketing

The Media Store Wins Media Account For New Aussie-Made Skincare

Staff Writers
Published on: 18th October 2023 at 8:24 AM
Edited by Staff Writers
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Independently owned media agency, The Media Store, has secured the media account for the new Aussie-made skincare brand, About Time We Met.

The gender-neutral skincare brand launched in November with its own sandalwood as the hero ingredient.  Sandalwood is scientifically proven to reduce signs of ageing, protect against blue light and pollution, reduce the appearance of acne, soothe the skin, and brighten skin tone.  Most interestingly, it also calms the mind. The brand’s mission is to spread the healing power of sandalwood, to create a skincare that’s not just good for your skin, but also for your overall wellbeing and the environment.

The Media Store is thrilled to be partnering with this fellow Australian brand, providing full strategic, planning, buying and optimization services, effective immediately. “Taking our ethically grown sandalwood to the modern-day skincare consumer is incredibly exciting. Finding a values-aligned partner in The Media Store, which has a proven track record in launching and growing brands with their exceptional digital performance capabilities, sets us up confidently for mutual success,” Vanessa Ligovich, About Time We Met chief marketing  officer, said,

“It is an exciting time for The Media Store as we support the launch and ongoing success of Australia’s newest skincare brand, About Time We Met. A brave brand with compelling messaging coupled with our deep strategic thinking and agile implementation is a partnership made in heaven. We can’t wait to see what we can achieve together” Stephen Leeds, The Media Store CEO, said.

The About Time We Met appointment follows a period of strong growth for The Media Store with new clients Travel Texas and Cure Cancer also joining the agency.

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Aimee Edwards
By Aimee Edwards
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Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

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