Telstra has confirmed the appointment of The Leading Edge (TLE) CEO Andy Bateman as its new Director of segment marketing, where he'll be responsible for all customer segment marketing.

Bateman joins Telstra from TLE where he has been CEO for the past three years where he led a global team of research, strategy and marketing professionals. Prior to this, Bateman led the New York office of Interbrand.

Telstra chief marketing officer, Mark Buckman, who Bateman will report to, said the new recruit would bring a unique perspective and insights to the team.

“It is terrific to attract someone of Andy's caliber and experience to the Telstra Marketing team,” said Buckman. “Andy is well known to Telstra in his current capacity as CEO of The Leading Edge and has been instrumental in developing Telstra's brand strategy, and new purpose and values.