Independent creative agency, The Hallway, will be taking on the role of ‘Methods Partner’ in UTS’ Transdisciplinary School’s upcoming Creative Practice and Methods School.
The Transdisciplinary School is the first of its kind in Australia and is founded on the premise no single discipline alone can provide the answers to the great challenges facing the modern world.
The school – led by world class thinkers from diverse fields like design, engineering, law and economics – integrates different perspectives, data, information, tools, concepts, techniques and theories, to explore and teach new ways to tackle problems together.
The Hallway’s head of strategy, Tim Mottau (main photo, right) and executive creative director and partner Simon Lee (main photo, left) will be joining faculty staff to give students an insight into the strategic and creative methods enabling the agency’s Affective campaigns development.
This latest collaboration between the agency and the TD School comes after The Hallway were commissioned to undertake a comprehensive brand strategy development project for the school earlier this year.
“Working closely with the faculty leaders, we found kindred spirits in our shared ambition of employing creative thinking to solve big problems and improve social, ecological and personal wellbeing,” said Lee.
“It’s wonderful to have the opportunity to join them in this CPM School and help shape the next generation of great transdisciplinary creative thinkers.”
Professor Bem Le Hunte, director of teaching and learning for TD School added, “We need to extend creativity well beyond the creative industries – and here’s where the generosity and curiosity of The Hallway comes in.
“Harnessing their methods and approach to rigorous creativity in communication – along with creative methods from all our disciplines – provides an invaluable transdisciplinary problem-solving toolkit for our future change-makers.”
Subject coordinator of creative practice and methods, Lucy Allen, said the school presented a unique opportunity for students to be able to “take a peek behind the curtains” of The Hallway’s strategic process.
“As we support our students to develop as creative and transdisciplinary practitioners, this allows them to explore how creativity is utilised in real-world contexts to enact powerful change.”
