Independent agencies, The Core Agency and Love Media have put out their latest work for Doctors on Demand, following the brand launch in May.
Going live in the last few days, this latest instalment of the brand campaign continues to play on people’s unreliable (if not even fear-inducing!) practice of self-diagnosing their symptoms with an internet search.
Doctors on Demand is the leading telehealth GP service that gives users video access to Australian registered doctors.
It offers instant online video consults with doctors and psychologists, plus new and repeat prescriptions, referrals and medical certificates. It can be accessed via the web and its mobile app.
Building on the brand’s core idea, “Don’t worry about it, Doctors on Demand it,” this latest campaign is spearheaded by highly targeted digital video executions.
It’s also integrated across other channels including outdoor, digital display, social and owned assets.
The campaign continues with the distinctive illustration style that’s used to visualise the person’s wild imagination of what they think they may be suffering from.
Christian Finucane, founder and creative partner at The Core Agency said: “With more entrants coming into the category it’s great to be working with a brand team who share our passion for creating, and sticking with, strong and definitive brand codes.”
Kirsty Garrett, CEO at Doctors on Demand, said: “We are excited to have our next instalment of the DoD Brand story in the market and for the first time, extending our message to regional Australia using transit media.
“Access to primary care continues to be a challenge outside the major cities due to a shortage of local GPs and Doctors on Demand is ideally positioned to bridge that gap with convenient 24/7 healthcare services.”
The Core Agency’s client list includes IGA Supermarkets, PwC, Just Better Care, NSW Government, Quest Apartment Hotels and Evergreen Garden Care.
Client: Doctors on Demand
CEO: Kirsty Garrett
Campaign Marketing Manager: Pierre Pommier
Creative Agency: The Core Agency
Founder & Creative Partner: Jon Skinner
Founder & Creative Partner: Christian Finucane
Copywriter: Sarah Mould
Art Director: Nick Williams
Strategy Director: Andrew McCowan
Business Director: Rebecca Turner
Senior Account Director: Sid De
Illustration: Jacky Winter
Illustrator: Eirian Chapman
Animator: Greta Larkins
Executive Producer: Li Liang Johnson
Sound House: Rumble Studios
Sound Designer: Liam Annert
Media Strategy: Georgia Thomas
Media Agency: Love Media
Head of Operations & Partnerships: Anthony Douglas
Head of Media: Tony Woodward
Head of Digital & Technology: Robert Nagy
Senior Client Solutions Manager: Nata