The Bureau of Meteorology is going for a glow-up and has sent a memo to Australian media that it wants to be called “The Bureau”.
In the memo sent to journalists, the Bureau said: “With an ever-increasing number of severe weather events. It is more crucial than ever that the Bureau of Meteorology’s insights, wisdom, data and information are shared, understood and acted upon.
“To support this need, the Bureau of Metrology asks that media outlets update editorial styles to ensure references to the organisation are by its full name or the Bureau for short, not BOM or Weather Bureau.”
Sadly, this reminds me of when I wanted to be called Mary Rose, because of Mary Kate Olsen instead of just Mary, and no one listened.
The Bureau of Meteorology no longer wants to be called "the BoM" pic.twitter.com/C7dhN2e51L
— @MartySilk (@MartySilkHack) October 17, 2022
Just like Kanye West became Ye, and Puff Daddy became P.Diddy. The Bureau of Meteorology has become The Bureau (Well, technically, the internet seems to be enjoying ignoring its request)
However, their name debut didn’t go that well. The memo also announced that The Bureau would change its Twitter handles accordingly.
Eagle-eyed Twitter users realised the Bureau had failed to snap up the new handles, and so naturally, they did instead.
all three of the twitter handles the BOM planned to change their accounts to – @thebureau_au, @thebureau_nsw & @thebureau_act have all been taken within minutes of the media release coming out https://t.co/fA8ESHOUVr pic.twitter.com/O4JJSj79Wt
— Leonardo Puglisi (@Leo_Puglisi6) October 18, 2022
The Bureau’s attempt to change its name has sent Twitter wild.
“Stop calling us the BOM and start calling us by the correct name, which is the Bureau of Meteorology.”
— Byron Kaye (@byronkaye) October 18, 2022
If The BoM never want to be called The BoM again I'm afraid the only thing they can do now is move to a new school.
— Dan Ilic 🚠 (@danilic) October 18, 2022
I still call it "Safeway" so honestly the BOM stands no chance with me
— anna spargo-ryan (@annaspargoryan) October 18, 2022
Tanya Plibersek, who has carriage of BoM, is not having any nonsense. The rebrand commenced under the previous government “for reasons I don’t quite understand.” pic.twitter.com/BfrRXSr1Rk
— Rick Morton (@SquigglyRick) October 18, 2022
Textbook distraction technique from the BoM to draw attention from the fact they ordered WAY too much rain in Victoria
— Tim Callanan (@MrTimCallanan) October 18, 2022
Also, maybe a controversial take, but I reckon the BoM having a fun nickname actually makes them seem more friendly and accessible which isn't, like, the worst thing for people trying to absorb critical information in the face of unfolding disaster
— Anna Vidot (@AnnaVidot) October 18, 2022
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