The Brag Media titles thebrag.com, Tone Deaf and The Industry Observer have unveiled refreshed logos and websites.

The changes are designed to make it even easier for brands to connect with audiences at scale on both mobile and desktop versions of all three websites and via readers’ inboxes.

With each website providing the content engine for The Brag Obsevor, its proprietary EDM platform, The Brag Media now focuses and segments its audiences across 35 hyper-specific niche newsletters covering lifestyle interests, music genres and artists. Targeting by state, gender and age are also available.

The deeper integration between its EDM platform and publishing sites coincides with The Brag Media’s exclusive launch of 14 iconic global titles such as Billboard, The Hollywood Reporter and IndieWire across Australia and New Zealand.

Luke Girgis, The Brag Media’s chief executive officer, said: “Today’s announcement signals a major milestone for the business and its commercial partners as it expands beyond music following a landmark deal with New York-based Penske Media Corporation.

“The redesign of our websites focusing on niches is just the first phase of a larger product roadmap for The Brag Media, providing a more tailored experience for our readers and higher targeting precision for our valued advertisers.

“It is a big moment for The Brag Media as we evolve our offering as experts in music, to include culture and entertainment with the most iconic culture titles in the world.”

The Brag Media has also announced a couple of new hires.

Ryan Baynes has been appointed as sales manager, responsible for launching the publisher’s network in New Zealand. Baynes joins from The Rubicon Project, and is charged with driving the strategic and commercial growth of The Brag Media’s titles in the region.

Dane Robertson has also joined The Brag Media’s commercial team as a senior account manager, based in Melbourne. Robertson joins from Val Morgan and is working closely with direct and agency partners.

Joel King, The Brag Media’s chief revenue officer, said: “The appointment of Ryan and Dane to his team will greatly benefit agency partners, assist the publisher’s growth strategy and strengthen its position as Australia’s largest and fastest-growing publisher of culture titles.

“Both Ryan and Dane bring extensive experience to The Brag Media Team. Their strong understanding of the current digital market will deliver our agency partners in both Melbourne and New Zealand more support, informed insights and recommendations.”