The Brag Media has announced a new senior hire to its commercial team.
Ben Wills, who was most recently the Account Director at VICE Media, joins The Brag Media as its Head of Commercial (Victoria). Basing himself in Melbourne, Wills will work directly with agencies and brands, while also managing his own commercial team.
As Account Director at VICE Media Wills led campaigns for Asahi, Roadshow, NAB, Peters, Converse, Vic Gov and more. Prior to VICE, Wills held the role of Sales & Partnerships Manager at The Urban List.
The Brag Media’s CEO and co-founder Luke Girgis said he has been looking for a Head of Commercial for the Victorian state for some time.
The Brag Media’s CEO and co-founder Luke Girgis said: “Victoria is an incredibly important state for us, some of our biggest clients are based there, and Melbourne has the most vibrant music, comedy, sport and entertainment scene in the country. We wanted to make sure we didn’t rush the hire, and took our time to find someone who both loved our brands and was an expert in ROI focused campaigns for our partners.“We are so excited to have Ben join The Brag Media, his track record at both Vice and Urban List speak for themselves, and he is an incredible energy to have around the team.”
Ben Wills said: “I couldn’t be more excited to join The Brag Media at such a wildly transformative time in the Australia media landscape. Connecting brands with The Brag Media’s audience through their portfolio of youth publications is an exciting opportunity.
“A huge part of my excitement stems from working for Rolling Stone Australia. Leaning heavily on its iconic heritage and featuring majority original local content makes this a powerhouse in the portfolio. It’s a dream come true to bring to life new commercial opportunities across digital, content and world-class live events for easily the most iconic global brand in music and entertainment.”