Chef and actor Matty Matheson, and a selection of oddly picky eaters, all feature in a eyebrow-raising new film for POS platform Toast.
Toast and Matheson, star of The Bear, gathered some of the world’s pickiest eaters under a single roof for one night of chaos. Requests included no round food, the sexiest meat and shell-less oysters and dinners suitable for the ‘homo erectus diet” and a “level 5 vegan”.
“We held an open casting call for people that are proud to be picky. We wanted to show real stories of people that know they can be difficult at times,” says Justin Galvin, SVP, group creative director at Arnold.
“The most challenging aspect of the entire shoot belonged to our director, Sam Cadman. He had to orchestrate eight different cameras and 36 different mics while having direct communication with each diner to control the cadence of the evening, optimize the conversations and keep the stunt a secret.”
The video, running on YouTube, Meta and TikTok, is part of Toast’s ‘It’s the Little Things’ initiative.
“Matty felt like a great fit from the beginning. He’s a famous chef and he owns restaurants that run on Toast,” adds Sam Mullins, Arnold’s SVP, group creative director. “Plus he’s got a playful personality and he loves to eat great food. We also heard he was on a famous show or something.”
CREDITS
CMO – Kelly Sennatt Esten
SVP, Revenue, Brand & International Marketing – Robert Hale
Senior Director, Brand & Creative – Jon Reil
Senior Director, Demand Marketing – Margot Koehler
Sr. Creative Project Manager – Isabella DeVincenzo
Senior Manager, Campaigns – Bradley Applegate
Product Marketing Lead – Emily Nichols
Solutions Engineer Manager – Danielle Poland
Director of Acquisition Marketing – Blake Nelson
Senior Manager, Acquisition Marketing – Meaghan Via
Executive Creative Director – Sean McBride
Group Creative Director – Justin Galvin
Group Creative Director – Sam Mullins
Creative Director – Jude Senese
Creative Director – Lawson Clarke
Head of Production – Paul Shannon
Executive Producer – Patrick Driscoll
Chief Client Officer – Vallerie Bettini
Marketing Director – Sophia Abdo
Head of Comms Strategy – Bre Rossetti
Strategy Director – Brittany Applegate
Project Manager – Graydon Wood
Head of Business Affairs – Lisa Belden Colucci
Director of Business Affairs – Elyssa Ahern
Business Affairs Manager – Carolan Kelly
Production Company: Hey Wonderful
Director: Sam Cadman
Managing Partner/Executive Producer: Michael Di Girolamo
Partner/Executive Producer: Sarah McMurray
Producer: Tony McGarry
DP: Matthew Wolfe
Editorial: Cosmo Street Editorial
Editor: Tom Scherma
Assistant Editor: Josh Berger
Edit Producer: Colby Eaton
Heads of Production: Anne Lai and Luiza Naritomi
Executive Producer: Maura Woodward
Color/Telecine: Assembly Post
Colorist: Phil Choe
Producer: Lucy Gatanis
VFX Studio: Brickyard VFX
VFX Compositing & Motion Graphics: Sean McLean, Brody McLean, Jacob Hearl, Jordan Maue
Head of Production: Ellen Schmitt
Producer: Maggie Flatley
Audio Post/Mixing: Sound Lounge
Mixer: Steve “Major” Giammaria
Executive Producer: Dana Villarreal
Music: Singing Serpent Music
Creative Director: Jon Spencer
Executive Producer: Dennis Culp
Associate Producer: Beks Johnson
Managing Director: Glen Galloway
Composer: Kari Steinert
