B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • AFL
  • B&T Women in Media
  • NRL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • imaa
  • Anthony Albanese
  • ARN
  • Spotlight on Sponsors
  • Meta
  • AI
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: The Australian Scales Back Youth Publication, The Oz
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > The Australian Scales Back Youth Publication, The Oz
MediaTechnology

The Australian Scales Back Youth Publication, The Oz

Staff Writers
Published on: 12th January 2023 at 10:36 AM
Staff Writers
Share
2 Min Read
SHARE

News Corp’s The Australian has scaled-back its youth publication, The Oz, turning it into a social media-only play after less than year in operation.

Despite a continued presence on social media sites, there have been no stories published on The Oz’s section of The Australian’s website for the whole of this month.

“The OZ brand will continue its strong presence on social media and its important role attracting new audiences to The Australian’s digital platform,” a spokesman for The Australian told The Sydney Morning Herald.

“We will retain The OZ’s innovative approach to digital journalism, social media and design.”

According to sources familiar with the matter who spoke to SMH, The Oz had not delivered on its commercial hopes.

The Oz, which only launched in April last year, produced original stories aimed at a younger readers. Reporters working on the youth publication will be redeployed within the broader Aus business.

The decision is one of the first major shake-ups from new editor-in-chief Michelle Gunn. Her predecessor, Chris Dore, was understood to have been a champion of The Oz before his untimely departure late last year following “lewd” comment he made to a woman at a party.

In a media kit for advertisers from last year, The Oz offered “bespoke” partnerships to brands with a minimum expenditure of $200,000 and display packages starting at $15,000.

“The new generation are ravenous for information which helps them make sense of their world and form their opinion,” the kit read.

“The Oz published high-quality, thoughtful and impactful journalism, powered by a heritage in Australia’s most credentialed newsroom.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: The Australian, the oz
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Ogilvy CEO Sally Kissane To Depart
08/07/2025
Everything You Need To Know About B&T’s Agency Scorecards!
08/07/2025
Agency Scorecard: Atomic 212°
08/07/2025
Agency Scorecard: Leo
08/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?