B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • WPP
  • B&T Women in Media
  • AFL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • Anthony Albanese
  • imaa
  • Meta
  • ARN
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: The ABC Launches New Diversity And Inclusion Guidelines
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > The ABC Launches New Diversity And Inclusion Guidelines
Media

The ABC Launches New Diversity And Inclusion Guidelines

Staff Writers
Published on: 15th February 2021 at 8:43 AM
Staff Writers
Share
3 Min Read
SHARE

The ABC has released new commissioning guidelines, with the ultimate goal of ensuring more diverse faces, cultures, voices, and stories reflected on Australian screens.

The guidelines will deliver authentic Australian stories by requiring production companies to provide greater access and opportunities to under-represented people, and their perspectives. This includes Indigenous Australians, culturally and linguistically diverse communities, people living with disabilities, and the LGBTQI+ community.

These guidelines build on the pre-existing ABC commitment under its Charter to reflect the cultural diversity of the Australian community.

They cover content commissioned across multiple genres, including drama, children’s, comedy, factual and entertainment. Ultimately, they aim to enrich the ABC’s content by giving platforms to different voices, subjects and talent.

Though the ABC does already prioritise diversity and inclusion, this is the first time it has prescribed commissioning guidelines across multiple genres, reflecting a determination to push for more representation across the Australian screen industry.

“Diversity and inclusion are at the heart of everything we do at the ABC,” said Michael Carrington, ABC Director Entertainment and Specialist.”

“As a public broadcaster, we must reflect the audience we are serving and a broad range of perspectives, people and stories makes us stronger, more creative and better able to engage with and reflect the Australian community.”

“The ABC’s new guidelines, alongside industry-wide initiatives through screen agencies and the Screen Diversity Inclusion Network, will help bring new voices, cultures and perspectives to audiences. We will work with our production partners to make the industry a more inclusive workspace, by opening the doors to diverse creative talent, on and off screen.”

The guidelines are part of the ABC’s Five Year Plan 2020-2025 to look and sound like contemporary Australia. They also support the ABC’s Elevate Reconciliation Plan 2019-2022 and Diversity and Inclusion Plan 2019-2022.

Producers will need to demonstrate how their content reflects authentic diversity and inclusion in subject matter or cast, as well as diversity in key creative, production and crew roles.

The guidelines also set out a framework for creating practical and meaningful opportunities for under-represented groups to advance their careers.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

NSW Blues & Adidas Kick-Off Game III With ‘House Of Blue’
04/07/2025
TV Ratings (03/07/2025): Nearly 800K Tune In For Joanna Lumley’s ‘Absolutely Fabulous’ Danube Tour
04/07/2025
Google’s Veo 3 Being Used To Create Racist Videos For Social
04/07/2025
Enrichd Group & Greg Inglis Launch ‘Stick With It’ Mental Health Movement
04/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?