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Reading: Tesla Autopilot Amusingly Confuses Ben Fordham’s Bus Poster Ad As Real Pedestrian
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B&T > Media > Tesla Autopilot Amusingly Confuses Ben Fordham’s Bus Poster Ad As Real Pedestrian
Media

Tesla Autopilot Amusingly Confuses Ben Fordham’s Bus Poster Ad As Real Pedestrian

Staff Writers
Published on: 2nd October 2020 at 11:01 AM
Edited by Staff Writers
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Sydney’s new king of breakfast radio Ben Fordham is stopping Sydney traffic and it has nothing to do with his ratings-hit 2GB show.

With his face plastered on the back of Sydney buses, Tesla cars have been thrown into disarray with its autopilot system confusing the radio host’s mug for a real person and automatically hitting the breaks.

Fordham talked about the strange incident earlier this week on his show.

He said: “What’s happening is that there’s a function in Tesla vehicles called autopilot. But the computer looks at what’s going on around and if it identifies what it believes to be a pedestrian, it will hit on the brakes,” Fordham said.

“[It] thinks that I’m a pedestrian as opposed to a poster!”

The Tesla autopilot issue was posted as a video to YouTube on September 27 by David Jones.

Fordham said: “I’m sorry that my face is partly responsible for the issue,” adding, “I am a real person, but I’m not all over Sydney in many different locations at exactly the same time.”

 

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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