Tesla Autopilot Amusingly Confuses Ben Fordham’s Bus Poster Ad As Real Pedestrian

Tesla Autopilot Amusingly Confuses Ben Fordham’s Bus Poster Ad As Real Pedestrian
B&T Magazine
Edited by B&T Magazine



Sydney’s new king of breakfast radio Ben Fordham is stopping Sydney traffic and it has nothing to do with his ratings-hit 2GB show.

With his face plastered on the back of Sydney buses, Tesla cars have been thrown into disarray with its autopilot system confusing the radio host’s mug for a real person and automatically hitting the breaks.

Fordham talked about the strange incident earlier this week on his show.

He said: “What’s happening is that there’s a function in Tesla vehicles called autopilot. But the computer looks at what’s going on around and if it identifies what it believes to be a pedestrian, it will hit on the brakes,” Fordham said.

“[It] thinks that I’m a pedestrian as opposed to a poster!”

The Tesla autopilot issue was posted as a video to YouTube on September 27 by David Jones.

Fordham said: “I’m sorry that my face is partly responsible for the issue,” adding, “I am a real person, but I’m not all over Sydney in many different locations at exactly the same time.”

 




Please login with linkedin to comment

Ben Fordham Tesla

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]