Bonds have launched a new campaign today reminding Australians to refresh their sock drawers. Featuring long-standing Bonds Ambassador Pat Rafter, the campaign launch film sees Pat return to the limelight for what he thinks will be his next big Bonds Underwear commercial.

The Clemenger BBDO ad takes a humorous turn when Pat realises his underwear modelling days are over and he’s been relegated to a sock model.

 Pat Rafter has been the face of BONDS for over ten years and whilst his prior engagement with the brand has seen him front BONDS Underwear and the BONDS Baby Search campaign, this time he toes the line as the face of BONDS socks. 

Emily Small, head of marketing at Bonds said, “Pat has been an ambassador for BONDS for over ten years. He was the natural choice when it came to promoting our comfy socks range and is always up for a laugh”. 

Pat Rafter, in the twilight of his modelling career, shows us he is a jock of all trades in the latest campaign for BONDS Socks that launches on TV and social, along with in store and OOH activity.