Tennis Ace Pat Rafter Fronts New BOND’s Sock Spot Via Clemenger BBDO

Tennis Ace Pat Rafter Fronts New BOND’s Sock Spot Via Clemenger BBDO

Bonds have launched a new campaign today reminding Australians to refresh their sock drawers. Featuring long-standing Bonds Ambassador Pat Rafter, the campaign launch film sees Pat return to the limelight for what he thinks will be his next big Bonds Underwear commercial.

The Clemenger BBDO ad takes a humorous turn when Pat realises his underwear modelling days are over and he’s been relegated to a sock model.

 Pat Rafter has been the face of BONDS for over ten years and whilst his prior engagement with the brand has seen him front BONDS Underwear and the BONDS Baby Search campaign, this time he toes the line as the face of BONDS socks. 

Emily Small, head of marketing at Bonds said, “Pat has been an ambassador for BONDS for over ten years. He was the natural choice when it came to promoting our comfy socks range and is always up for a laugh”. 

Pat Rafter, in the twilight of his modelling career, shows us he is a jock of all trades in the latest campaign for BONDS Socks that launches on TV and social, along with in store and OOH activity.




Please login with linkedin to comment

Craig Davis Ogilvy & Mather Sydney Pat Rafter

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]