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Reading: Tennis Ace Pat Rafter Fronts New BOND’s Sock Spot Via Clemenger BBDO
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B&T > Advertising > Tennis Ace Pat Rafter Fronts New BOND’s Sock Spot Via Clemenger BBDO
Advertising

Tennis Ace Pat Rafter Fronts New BOND’s Sock Spot Via Clemenger BBDO

Staff Writers
Published on: 13th April 2017 at 3:09 PM
Staff Writers
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Bonds have launched a new campaign today reminding Australians to refresh their sock drawers. Featuring long-standing Bonds Ambassador Pat Rafter, the campaign launch film sees Pat return to the limelight for what he thinks will be his next big Bonds Underwear commercial.

The Clemenger BBDO ad takes a humorous turn when Pat realises his underwear modelling days are over and he’s been relegated to a sock model.

 Pat Rafter has been the face of BONDS for over ten years and whilst his prior engagement with the brand has seen him front BONDS Underwear and the BONDS Baby Search campaign, this time he toes the line as the face of BONDS socks. 

Emily Small, head of marketing at Bonds said, “Pat has been an ambassador for BONDS for over ten years. He was the natural choice when it came to promoting our comfy socks range and is always up for a laugh”. 

Pat Rafter, in the twilight of his modelling career, shows us he is a jock of all trades in the latest campaign for BONDS Socks that launches on TV and social, along with in store and OOH activity.

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TAGGED: Craig Davis, Ogilvy & Mather Sydney, Pat Rafter
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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