Iconic Australian brand Vegemite has renewed its contract with tennis world number one Ashleigh Barty, marking the moment with a fun competition.
As part of the partnership, Ash Barty will again wear a Vegemite brand patch on her match top in Australia, ahead of the beginning of the Australian summer of tennis.
To demonstrate support for Barty during her summer tennis campaign, Vegemite is calling on Barty fans to “raise a Vegemite toast to Ash”, giving fans a chance to win a 1-1 virtual hangout with the tennis ace for them and a mate.
“Vegemite is Mitey proud to renew its official support of Ash Barty, with the sponsorship now in its fourth consecutive year,” Vegemite marketing manager Jacqui Roth said.
“Ash is an extraordinary ambassador, loved by Australians, and Vegemite looks forward to fuelling her on and off the court.”
Barty said she couldn’t be happier to continue to work with Vegemite, saying, “it’s my reminder of Australia no matter where I might be”.
“I love wearing the Vegemite patch on my playing top and feel very special being part of the Vegemite family,” Barty said. “They have been part of my journey for four years now and a huge support to me.”
For fans eager to meet Barty, Vegemite has announced the #ToastToAshBarty competition.
“Vegemite is calling on you to put your Vegemite Squeezy to toast and craft a message of support to our homegrown hero, Ash Barty,” Roth said. “By doing so, you’ll be in with a chance to win a much coveted 1-1 virtual hangout with the tennis ace for you and a mate.
“We can’t wait to see Aussies come together to raise a toast to Ash Barty.”
For inspiration, Barty has drawn her own Vegemite toast creation, fittingly—a tennis ball.
Barty added: “I can’t wait to read your messages of support, and to see all of the VEGEMITE Squeezy toast artists out there!”
How do you enter?
- Using Vegemite Squeezy, write your message of support to Ash Barty
- Take a photograph of your message alongside your bottle of Vegemite Squeezy
- Share your photograph on Instagram with the hashtag #ToastToAshBarty
- Tag @Vegemite in the Instagram post
The competition will be live on the Vegemite Instagram from today.
Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]
Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]
Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]
Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign. “We thought it would be fun to see some other iconic Australian brands back […]
Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]