Telstra Spruiks Strength Of Its Mobile Network In Playful Ads By The Monkeys & R/GA Sydney

Telstra Spruiks Strength Of Its Mobile Network In Playful Ads By The Monkeys & R/GA Sydney

Telstra has launched a national network campaign to communicate the strength of its mobile network in a playful way.

A collaboration between Telstra, The Monkeys and R/GA Sydney, the campaign revolves around contextual, topical and pop culture-based messages across digital and out of home.

The campaign is designed to be highly visible where and when customers are out and about using their mobiles most, appearing on large-format billboards, bus shelters, train stations, in shopping centres, and across all forms of digital mainstream and social media.

Telstra national network campaign (1)

Telstra national network campaign (6)

 

The campaign is weighted towards the urban metro environments of Sydney, Melbourne, Brisbane, Gold Coast, Perth, Adelaide, and Canberra.

R/GA Sydney created a social campaign and virtual newsroom in which the agency and Telstra representatives work together to devise and place live headlines and reactions to events across major online news sites.

An estimated 80-plus messages will be delivered through sport, entertainment, culture and across news pages over the course of the campaign.

Telstra’s group executive of media and chief marketing officer, Joe Pollard, said: “The campaign builds from our brand promise to create better ways to empower everyone to thrive in a connected world.

“It’s also anchored in our vision, which is to become a world class technology company that empowers people to connect.

“We’re proud to offer the biggest, fastest, most reliable mobile network coverage in Australia. And while the extent of our national coverage is well known, and we want to remind customers that we have great mobile coverage in all Australian cities.

“Our new campaign reframes our network capabilities in a warm, friendly, authentic way that we hope will make people smile.”

CREDITS

Client: Telstra

Group executive of media and chief marketing officer: Joe Pollard

Creative agencies: The Monkeys and R/GA Sydney

 




Please login with linkedin to comment

R/GA Sydney Telstra The Monkeys

Latest News

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team
  • Marketing

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team

Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image:  (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]

Leos Appoints Clare Pickens As CEO
  • Advertising

Leos Appoints Clare Pickens As CEO

Reports of Pickens demanding new corner office with wingback chair greatly exaggerated, says Publicis PR team.

Russel Howcroft & Freddie Young Headline AdMission Podcast
  • Advertising

Russel Howcroft & Freddie Young Headline AdMission Podcast

Iconic Australian ad guru Russel Howcroft and industry up-and-comer Freddie Young from Good One Creative have today launched their experimental, no spin advertising podcast, AdMission, in partnership with 9Podcasts. AdMission tells the uncensored stories behind the world’s most talked about brands, ideas, campaigns, advertising news and industry screw ups, as well as offering sharp insight […]

CPR First Aid Study: Weight Loss & Healthy Eating Among Most Googled Personal Goals
  • Marketing

CPR First Aid Study: Weight Loss & Healthy Eating Among Most Googled Personal Goals

According to a new study from CPR First Aid has revealed that Aussies’ most Googled personal goal in the summer is losing weight, new research has found. Their next most researched summer objective is healthy eating, followed by drinking more water. This time of the year, Aussies want to stop snoring and quit smoking more […]

Twilio: Customer Data Platforms Are “Critical Foundation” For AI-Driven Customer Insights
  • Technology

Twilio: Customer Data Platforms Are “Critical Foundation” For AI-Driven Customer Insights

Businesses are integrating customer data platforms with AI and analytics to personalise customer experiences and drive business success, according to a new report from Twilio Segment. Lead image: Kathryn Murphy, SVP of product and design, Twilio. The fifth annual Customer Data Platform Report, which reflects the findings of anonymised usage data from Twilio Segment’s more […]

Word of Mouth Digital Welcomes Six New Brands To Its Growing Portfolio
  • Marketing

Word of Mouth Digital Welcomes Six New Brands To Its Growing Portfolio

Word of Mouth Digital, a Sydney-based full-service digital marketing agency, has announced the addition of six diverse brands to its expanding client portfolio. Lead image: Alex and Tash Williams These new partnerships span various sectors, including pet care, cognitive health, home construction, wellness, and retail, showcasing the agency’s commitment to fostering growth through strategic collaboration […]