TEDxMelbourne Launch ‘Limitless’ Via Cummins&Partners

TEDxMelbourne Launch ‘Limitless’ Via Cummins&Partners

TEDxMelbourne, one of the local chapters of global thought leader TED, has partnered with Cummins&Partners to launch their first major event in their tenth anniversary year – Limitless.

Featuring a range of high profile speakers, Limitless explores the question ‘what’s on the other side of impossible’ for humankind, as we combine creativity, collaboration, and ever-evolving technology.

To help launch the event, Cummins&Partners has created the short film ‘Life Assist,’ inspired by the themes of Limitless.

‘Life Assist’ was produced completely in house using C&P’s internal directors, producers, and creatives.

Cummins&Partners’ creative director, Luke Wallis: “Already we can see that a side effect of rapidly improving technology is social awkwardness – we DM, sext, message, Facetime, but don’t actually talk.

“Staring at the three dots of an incoming text message is anxiety-inducing.

“We wanted to take this idea to its logical conclusion, and use it to ask more questions.”

TEDxMelbourne licensee and curator, Jon Yeo said: “Limitless explores how we understand ourselves and the world we live in.

“The future is both uncertain and exciting.

“We are delighted to have Cummins&Partners work with us to explore this journey.

“They understand and appreciate the values and attention to detail required to bring an event like this together.”

Wallis added: “We were honoured to work with a group that has helped revolutionise content and thought leadership across the globe.

“TEDxMelbourne’s ‘Limitless’ is closely aligned to C&P’s philosophy of what can be achieved creativity, imagination, and innovation.”



Head of Marketing: Tanya Simpson

Production & Digital Lead: Alice McGenniss-Destro

Producer: Claudia Sarosiek


Creative Director: Luke Wallis

Associate Creative Director Adam Slater

Senior Copywriter Liam Jenkins

Copywriter JJ Cummins

Art Directors: Amy Strang and Elijah Swart

Producer: Afrim Memed

Group Account Director: Steph Garner

Director: Jesse Richards


DOP – Marcus Cropp

Camera Assistant: Lachlan Wright

Gaffer: Alex Wilson

Best Boy: Jaydan de Oliveira

Sound Recordist: Hugh Palmer

Hair & Makeup: Rachel Morrison

Photographer: Madeleine Gill

Props Maker: Andrew Crane

Sound Studio: Bang Bang Studios

Sound Engineer: Sam Hopgood

Sound Producer: Polly McGregor


Casting: Nick Hamon Casting & Epic Talent

Casting Agents: Amy Mete (CGA) & Keeley Ross



Rebecca Cullinan – Allie

Angus Brown – Tom

Rebecca Caldwell – Bartender


Special thanks:

The Local Taphouse

The Vision House


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cummins&partners TEDxMelbourne

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