TEDxMelbourne, one of the local chapters of global thought leader TED, has partnered with Cummins&Partners to launch their first major event in their tenth anniversary year – Limitless.
Featuring a range of high profile speakers, Limitless explores the question ‘what’s on the other side of impossible’ for humankind, as we combine creativity, collaboration, and ever-evolving technology.
To help launch the event, Cummins&Partners has created the short film ‘Life Assist,’ inspired by the themes of Limitless.
‘Life Assist’ was produced completely in house using C&P’s internal directors, producers, and creatives.
Cummins&Partners’ creative director, Luke Wallis: “Already we can see that a side effect of rapidly improving technology is social awkwardness – we DM, sext, message, Facetime, but don’t actually talk.
“Staring at the three dots of an incoming text message is anxiety-inducing.
“We wanted to take this idea to its logical conclusion, and use it to ask more questions.”
TEDxMelbourne licensee and curator, Jon Yeo said: “Limitless explores how we understand ourselves and the world we live in.
“The future is both uncertain and exciting.
“We are delighted to have Cummins&Partners work with us to explore this journey.
“They understand and appreciate the values and attention to detail required to bring an event like this together.”
Wallis added: “We were honoured to work with a group that has helped revolutionise content and thought leadership across the globe.
“TEDxMelbourne’s ‘Limitless’ is closely aligned to C&P’s philosophy of what can be achieved creativity, imagination, and innovation.”
Credits:
TEDxMelbourne
Head of Marketing: Tanya Simpson
Production & Digital Lead: Alice McGenniss-Destro
Producer: Claudia Sarosiek
Cummins&Partners
Creative Director: Luke Wallis
Associate Creative Director Adam Slater
Senior Copywriter Liam Jenkins
Copywriter JJ Cummins
Art Directors: Amy Strang and Elijah Swart
Producer: Afrim Memed
Group Account Director: Steph Garner
Director: Jesse Richards
DOP – Marcus Cropp
Camera Assistant: Lachlan Wright
Gaffer: Alex Wilson
Best Boy: Jaydan de Oliveira
Sound Recordist: Hugh Palmer
Hair & Makeup: Rachel Morrison
Photographer: Madeleine Gill
Props Maker: Andrew Crane
Sound Studio: Bang Bang Studios
Sound Engineer: Sam Hopgood
Sound Producer: Polly McGregor
Casting: Nick Hamon Casting & Epic Talent
Casting Agents: Amy Mete (CGA) & Keeley Ross
Talent:
Rebecca Cullinan – Allie
Angus Brown – Tom
Rebecca Caldwell – Bartender
Special thanks:
The Local Taphouse
The Vision House
