Iconic coffee brand Moccona has launched its new brand platform, “me-time”, which puts a contemporary lens on “everyday indulgence”, the brand’s long held positioning. The new platform was developed in conjunction with Edge after extensive research into the attitude and state of mind of today’s coffee drinks. This showed that the shift to living ‘always […]

Nickelodeon International and Network 10 have announced their first-ever partnership, greenlighting live-action TV show Taylor’s Island (working title). The show will be produced by Fremantle with significant production investment from Screen Australia, and premiere across Nickelodeon channels globally in early 2022. Nordic Entertainment Group is also a partner to the agreement, and will premiere Taylor’s Island […]

A new survey released today from global creative platform Genero shares first-hand findings from creative talent around the world about the impact COVID-19 has had on their work life, and what the future holds for the creative production industry. The report, The Impact of COVID-19 on the Global Creative Industry, finds that COVID-19 has accelerated […]

From the head lice that’s got the kids itching for relief to your husband’s chainsaw-style snoring that has you yawning all day long, little health issues can have a big effect on your family’s day-to-day happiness.

Foxtel Media has announced four new offerings to provide advertisers expertise in more targeted, dynamic media delivery as part of a realignment towards digital. The new offerings are Foxtel Xplore Audience targeting on Kayo, addressable audience targeting on Foxtel Go, the ability to target in-venue viewers on Fox Venues, and a new Dynamic Trading Platform. […]

On Thursday, Quantcast held their Virtual NOVA event, discussing the current state of the advertising industry, the end of third-party cookies, the open internet vs walled gardens, and data privacy and consent. The event coincided with the launch of their new Quantcast Platform. It is an intelligent audience platform powered by the company’s patented AI […]

Global marketing agency LEWIS today revealed findings from its new global research on gender inequality, conducted in support of the global HeForShe movement. You can read the report in full here. The report shows the impact and perceptions of gender inequities during the pandemic across 13 countries. The findings reveal an alarming trend: 98 per […]

Social relations agency, Haystac, part of the BWM Dentsu Group, has been appointed PR agency for Dairy Australia following a competitive pitch. As the national services body for the dairy industry, Dairy Australia supports the profitability and sustainability of dairy farming and its role in producing quality, nutritious food, while committing to the care of […]

ADMA advisory committee now offering some real marketing muscle. Plus, a cleaner oven after the Mr Muscle.

Hamish Blake and Zoe Foster-Blake officially replace Celeste Barber for feeling like they're in every bloody ad on TV.

B&T's taken this Integral Ad Science report & delicately sliced it into sashimi-like morsels for your delectation.

Despite attempts to come back into fashion, it remains an ongoing and uphill battle for the toothbrush moustache.

Paper Moose announces Graham van der Westhuizen as new GM. Yet, no confirmation of whether he's Dutch or German.

Typically, when a Royal does a "tell-all" interview they tend to go horribly badly. Here's hoping history continues.

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Shoppers fume at unsavoury mannequin display at a suburban Westfield. And this time it wasn't even Honey Birdette.

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Bachelor Jimmy Nicholson all set to find love! But, in reality, he'll be pursued, roasted & pilloried by the tabloids.

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There was some enticing new programming from the networks last night. That said, everyone just watched MAFS.

Dentsu's 'Age of Inclusive Intelligence' report includes added dietary fibre for those who like to read on the toilet.

Everyone is gay come Mardi Gras! Well, maybe not Tony Abbott or Mark Latham, but everyone else is momentarily gay.

B&T's tech writer debunks industry reputation for being humourless by sneaking slightly lame gag into headline.

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WPP acquires tech provider NN4M; a name that makes you sound like you've burned the roof of your mouth with hot cheese.

Yes, this burger contains an actual lamb's brain, making it the perfect way to get the kids NOT to nag for fast food.

Havas sweeps in a new era of PR. Arguably bad news for the Champagne swilling, coke snorters left in the industry.

WINR unveils first-party data hub for publishers which apparently can't air fry cheesy beef empanadas.

Havas has promoted Danni Dimitri to head of strategy. Confirms she is no relation to Happy Days' Chachi Arcola.

Catering marketplace EatFirst to hero their female businesses during this year’s celebrations

B&T adores the traditional taste of the Bickford's cordial range. We just like to modernise it by putting tequila in it.

While the Sydney Sixers won the BBL season ten trophy, Rexona Clinica won the summer sports marketing battle with a game-changing sponsorship idea. BBL 2020-21 series will go down as the ‘Year of the Pit’ after Rexona Clinical owned the summer after unveiling its new form of advertising sponsorship – ‘Pitvertising’. The concept, devised by […]