TBWA Sydney Snares Macquarie Uni’s Creative From 303 MullenLowe

TBWA Sydney Snares Macquarie Uni’s Creative From 303 MullenLowe
SHARE
THIS



Macquarie University has appointed TBWA Sydney as its creative agency after a four-way pitch.

TBWA Sydney will commence working on the Macquarie Uni account immediately, which was previously held by 303 MullenLowe.

Macquarie Uni’s chief marketing officer, Elizabeth Horbach, said: “Macquarie has a strong record of innovation, collaboration and challenging the status quo.

“We helped develop the technology that underpins modern Wi-Fi systems, we lead the world in environmental science and we pioneered an integrated health model, to name a few.”

“As we strengthen our engagement, connection with and contribution to local, national and global communities, we’re delighted to partner with TBWA Sydney.

“They demonstrate a real understanding of what it takes for brands – universities included – to evolve and respond to a dynamic global environment.”

Paul Bradbury, CEO of TBWA Australia and New Zealand, said: “Elizabeth and her team have a very clear vision for differentiation for Macquarie University in a very competitive market. We look forward to partnering with them to tell their story.”

Please login with linkedin to comment

303 mullenlowe Macquarie University TBWA Sydney

Latest News

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin
  • Advertising

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin

Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]

Apple Set To Bundle Subscription Services
  • Technology

Apple Set To Bundle Subscription Services

Apple unveils latest initiative that is rumoured to have come to Tim Cook while he was scooping the leaves in his pool.

by B&T Magazine

B&T Magazine
SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat
  • Campaigns

SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat

SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]

by B&T Magazine

B&T Magazine
Woolworths W23 Longtail UX. From left Will Santow, Longtail UX Co-Founder and Co-CEO; Ingrid Maes, Managing Director W23 and Andreas Dzumla, Longtail UX Co-Founder and Co-CEO. Pictured at Dan Murphys in Mosman. 13th August 2020. Photograph Dallas Kilponen.
  • Technology

Longtail UX Secures $2.25M In Funding From Woolworths Group’s Venture Capital Arm W23

Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]

Enero Posts Net Revenue Increase Of 4.9%
  • Media

Enero Posts Net Revenue Increase Of 4.9%

Forget 2020's plagues, pestilence and famine says Enero, as balance sheet comes out with sweet smell of potpourri.

by B&T Magazine

B&T Magazine