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Reading: TBWA Sydney Snares Macquarie Uni’s Creative From 303 MullenLowe
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B&T > Advertising > TBWA Sydney Snares Macquarie Uni’s Creative From 303 MullenLowe
Advertising

TBWA Sydney Snares Macquarie Uni’s Creative From 303 MullenLowe

Staff Writers
Published on: 29th January 2018 at 1:17 PM
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Macquarie University has appointed TBWA Sydney as its creative agency after a four-way pitch.

TBWA Sydney will commence working on the Macquarie Uni account immediately, which was previously held by 303 MullenLowe.

Macquarie Uni’s chief marketing officer, Elizabeth Horbach, said: “Macquarie has a strong record of innovation, collaboration and challenging the status quo.

“We helped develop the technology that underpins modern Wi-Fi systems, we lead the world in environmental science and we pioneered an integrated health model, to name a few.”

“As we strengthen our engagement, connection with and contribution to local, national and global communities, we’re delighted to partner with TBWA Sydney.

“They demonstrate a real understanding of what it takes for brands – universities included – to evolve and respond to a dynamic global environment.”

Paul Bradbury, CEO of TBWA Australia and New Zealand, said: “Elizabeth and her team have a very clear vision for differentiation for Macquarie University in a very competitive market. We look forward to partnering with them to tell their story.”

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TAGGED: 303 mullenlowe, Macquarie University, TBWA Sydney
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By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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