Macquarie University has appointed TBWA Sydney as its creative agency after a four-way pitch.

TBWA Sydney will commence working on the Macquarie Uni account immediately, which was previously held by 303 MullenLowe.

Macquarie Uni’s chief marketing officer, Elizabeth Horbach, said: “Macquarie has a strong record of innovation, collaboration and challenging the status quo.

“We helped develop the technology that underpins modern Wi-Fi systems, we lead the world in environmental science and we pioneered an integrated health model, to name a few.”

“As we strengthen our engagement, connection with and contribution to local, national and global communities, we’re delighted to partner with TBWA Sydney.

“They demonstrate a real understanding of what it takes for brands – universities included – to evolve and respond to a dynamic global environment.”