B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Federal Election
  • Anthony Albanese
  • Thinkerbell
  • NRL
  • State of Origin
  • Cannes Lions
  • AI
  • B&T Women in Media
  • Spotlight on Sponsors
  • Channel 10
  • EssenceMediaCom
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Taylor Swift Is Australia’s Most Streamed Spotify Artist For The Second Year Running
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Taylor Swift Is Australia’s Most Streamed Spotify Artist For The Second Year Running
Media

Taylor Swift Is Australia’s Most Streamed Spotify Artist For The Second Year Running

Staff Writers
Published on: 5th December 2024 at 8:51 AM
Edited by Staff Writers
Share
5 Min Read
SHARE

Spotify Wrapped is finally here! This morning, Spotify debuted its annual campaign and personalised user experience – celebrating the fans, artists, and creators who made this year the record-breaking, culture-making, fandom-shaking year that it was.

From showing users how their taste in music evolved throughout the year to special messages from fans’ favourite artists and podcast creators, 2024 Spotify Wrapped is giving fans even more ways to indulge in what they love.

Eligible users can now access their personalised 2024 Wrapped Experience exclusively in the Spotify mobile app (iOS and Android). Please make sure your Spotify app is updated to the latest version to access. Users can easily access their personalised user experience in the Wrapped feed on Home.

Users can share their Wrapped results across messaging apps and their favourite social channels. And as part of our new sharing integration with TikTok, users can easily share their Wrapped results across TikTok FYP and Stories.

This year, Wrapped is being delivered locally by a dynamic mix of creative efforts across Experiential, Paid Media, Out of Home, and On Platform marketing, across an extended tease phase through to launch, in collaboration with creative agency Akcelo and social content agency Jack Nimble. This year’s campaign shines a spotlight on homegrown talent with artists such as Tones and I, Lithe and Angie McMahon featured across Out of Home placements in Melbourne & Sydney.

Furthermore, to launch 2024 Wrapped in a big way and to celebrate Aussie music, Spotify is also hosting a Pop-Up Rave today, with live artists and DJs playing to the public for free! Sydney-siders can head down to Paramatta Square at 4:00PM, to see ODDMOB, Young Franco, Sycco, Mistah Cee and Talisha.

“2024 Spotify Wrapped is all about celebrating the Australian fans, artists, and creators who made this year the record-breaking, culture-making, fandom-shaking year it was. On the tenth anniversary of Wrapped as we know it today, we want this to be our most iconic Wrapped yet,” said Spotify head of marketing (ANZ), Rosie Rothery.

‘This year, we took our approach to the next level with an extended tease phase across Out of Home and Social, designed to ignite excitement among Australia’s Wrapped-loving public and build anticipation ahead of the launch. We dialed up the intrigue further by unveiling a mysterious Wrapped shipping container in Parramatta Square yesterday. Today, we’re thrilled to reveal its purpose—leaning into the explosion of dance music, and rave culture in 2024, we’re launching Wrapped with a pop-up rave featuring some of Australia’s most exciting DJs”.

So here it is, a snapshot of the year that was on Spotify.

Iconic pop queen Taylor Swift has done it again for the second year in a row, and taken the top spot as Australia’s most streamed artist for 2024, while Benson Boone makes a debut on the Wrapped list with “Beautiful Things,” placed as the most streamed track across the country.

The Wiggles were announced as Australia’s most-streamed local artists, followed by The Kid LAROI. The track “Riptide” by Vance Joy took number one place for Australia’s most-streamed local artist song, followed by CYRIL’s, “Stumblin’ In”.

Aussies are pop fanatics this year, with Taylor Swift’s “THE TORTURED POETS DEPARTMENT: THE ANTHOLOGY” taking the number one spot for Australia’s most-streamed album, followed by Sabrina Carpenter’s “Short n’ Sweet,” and Billie Eilish, “HIT ME HARD AND SOFT”.

The Joe Rogan Experience (#1) takes the number one slot for podcasts again this year, for the most popular podcast in Australia. Following this, The Diary Of A CEO with Steven Bartlet (#2), Huberman Lab (#3), Casefile True Crime (#4) and Call Her Daddy (#5).

Spare, by Prince Harry The Duke of Sussex (#1) had Australia listening this year, claiming the number position for the most popular audiobook across the nation.

Following this, A Court of Thorns and Roses, Sarah J. Mass (#2), Atomic Habits, James Clear (#3), It Ends with Us, Colleen Hoover (#4) and, The Fellowship of the Ring, J.R.R. Tolkien (#5).

Australia’s Top Local Artists:

The Wiggles
The Kid LAROI
AC/DC
Vance Joy
RÜFÜS DU SOL

Australia Top Local Songs:

“Riptide” by Vance Joy
“Stumblin’ In” by CYRIL
“Saving Up” by Dom Dolla
“NIGHTS LIKE THIS” by The Kid LAROI
“You Shook Me All Night Long” by AC/DC

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Spotify, Taylor Swift
Share
Aimee Edwards
By Aimee Edwards
Follow:
Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

Latest News

Telstra & Herpes Fly The Flag For Australasia In Final Cannes Lions Awards
21/06/2025
Australia Nabs Silver Marketing, Bronze Digital Young Lions Trophies
20/06/2025
Glimpse Inside the Cannes Jury Room  
20/06/2025
Destination NSW Partners With CommBank To Unlock Visitor Economy Insights
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?