Target has introduced size 16 mannequins at the opening of the newly refurbished Chadstone store to showcase not just the brand’s plus-size range but other fashion brands within the store.
Target managing director Stuart Machin says the move reflects the retailer’s desire to represent and appeal to everyday women.
“We know how important it is to be accessible for real Australians. We’ve always tried to cater for all sizes — from introducing our petites line with our Dannii for Target range right through to the Belle Curves collection that caters for women up to size 26,” Machin said.
“The real-sized mannequins will take this commitment to diversity one step further, by helping everyday women to accurately see what clothes will look like on themselves and on a body that they can identify with.
“We want to change the way Australian retailers represent women, and we hope that these mannequins will help to start a new conversation in the fashion industry, and trigger some change.”
After Chadstone, the size 16 mannequins will be introduced in over 49 stores nationwide.
