Travel Weekly editor Tara Harrison has announced her departure to manage the PR and communications strategy for Intrepid Travel in Australia and New Zealand.
During her six-year tenure at Travel Weekly, she worked on three magazine re-design launches, the inaugural and now annual events of Travel Daze, the Women in Travel Awards, as well as bespoke tourism partnerships.
“We’re thrilled to have Tara join the Intrepid team. Not only does she have a great reputation and a great relationship with our industry partners, she also shares our values and our commitment to responsible business,” Intrepid Group chief executive James Thornton said.
Commenting on her new role, Harrison said: “My time at Travel Weekly made me realise my love of lobbying for a cause and that when tourism is done right, it can revolutionise the lives of locals, particularly the lives of women.
“Intrepid is a travel company with a conscience, and I’m looking forward to telling the stories of their purpose-based initiatives.”
Intrepid was the first travel company to ban elephant rides and orphanage tourism and now have an initiative to double their female tour leaders by 2020.
“Intrepid’s been around for almost 30 years, but we’re growing quickly right now and that makes it even more crucial that we attract and retain people like Tara who will help us ‘Grow with Purpose’,” Thornton said.
The portfolio of brands within the Intrepid Group include Intrepid Travel, Gecko’s Adventures, Peregrine Adventures, Urban Adventures and Australian Adventure Tours.
Intrepid has doubled its in-house PR team in the Australian HQ, which will be working closely with agency Seven Communications, who were appointed last year.
Intrepid’s latest campaign, Be Intrepid, was developed in-house.
Please login with linkedin to commentTravel Weekly
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]