Former bookmaker Tom Waterhouse has responded to the criticism around his “disgraceful” advertising blitz in recent weeks.
Launching on Christmas Eve, the campaign has included a number of short videos showing Waterhouse surrounded by bikini-clad women.
Waterhouse is promoting his new app in the videos.
https://twitter.com/tomwaterhouse/status/1347022622245076995
https://twitter.com/tomwaterhouse/status/1345141246197719041
The videos – which have been widely shared on social media – have drawn widespread criticism, including one social media user labelling it “probably the strangest marketing I’ve ever seen in my time”.
IMO the outrage around Tom Waterhouse is completely justified
What sort of idiot would move the bishop in this situation?
I mean are those women even suggesting other options?
Disgraceful pic.twitter.com/w3vN4yV9CD
— The Spence (@adambspencer) January 10, 2021
However, Waterhouse has made the decision to embrace the criticism, sharing a number of outraged posts on his own Twitter page.
Speaking to the Herald, Waterhouse explained that he has crafted the ads in an effort to stand out.
“We’re just trying to mix things up a bit, it’s a pun on a joke … taking the p**s,” Waterhouse said.
The ads have been created with the assistance of Australian television personality Jason Dundas.
For my Aussie mates you’ll get a real kick out of this new video ad I created for @tomwaterhouse with my @DundasMedia team. #DundasMedia https://t.co/9s5lVCvoE0
— Jason Dundas (@JasonDundas) December 30, 2020
