Former bookmaker Tom Waterhouse has responded to the criticism around his “disgraceful” advertising blitz in recent weeks.
Launching on Christmas Eve, the campaign has included a number of short videos showing Waterhouse surrounded by bikini-clad women.
Waterhouse is promoting his new app in the videos.
Discipline is neither easy nor hard pic.twitter.com/XTREDU46Cz
— Tom Waterhouse (@tomwaterhouse) January 7, 2021
To those who think Tom Waterhouse should go jump pic.twitter.com/Ebl66hFcP7
— Tom Waterhouse (@tomwaterhouse) January 1, 2021
The videos – which have been widely shared on social media – have drawn widespread criticism, including one social media user labelling it “probably the strangest marketing I’ve ever seen in my time”.
IMO the outrage around Tom Waterhouse is completely justified
What sort of idiot would move the bishop in this situation?
I mean are those women even suggesting other options?
— Adam Spencer (@adambspencer) January 10, 2021
However, Waterhouse has made the decision to embrace the criticism, sharing a number of outraged posts on his own Twitter page.
Speaking to the Herald, Waterhouse explained that he has crafted the ads in an effort to stand out.
“We’re just trying to mix things up a bit, it’s a pun on a joke … taking the p**s,” Waterhouse said.
The ads have been created with the assistance of Australian television personality Jason Dundas.
— Jason Dundas (@JasonDundas) December 30, 2020