“Taking The P*ss!”: Tom Waterhouse Stands By ‘Disgraceful’ Advertising Blitz

“Taking The P*ss!”: Tom Waterhouse Stands By ‘Disgraceful’ Advertising Blitz
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Former bookmaker Tom Waterhouse has responded to the criticism around his “disgraceful” advertising blitz in recent weeks.

Launching on Christmas Eve, the campaign has included a number of short videos showing Waterhouse surrounded by bikini-clad women.

Waterhouse is promoting his new app in the videos.

The videos – which have been widely shared on social media – have drawn widespread criticism, including one social media user labelling it “probably the strangest marketing I’ve ever seen in my time”.

 

 

However, Waterhouse has made the decision to embrace the criticism, sharing a number of outraged posts on his own Twitter page.

Speaking to the Herald, Waterhouse explained that he has crafted the ads in an effort to stand out.

“We’re just trying to mix things up a bit, it’s a pun on a joke … taking the p**s,” Waterhouse said.

The ads have been created with the assistance of Australian television personality Jason Dundas.

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