‘Pitching Isn’t Sexy’: Agencies’ Pitching Satisfaction Improves But Pernicious Poor Practice Persists In Areas
Pitching isn't sexy. But you know what is? A big, hefty, old-fashioned…
‘They Shouldn’t Be Called Agencies’: 90% Of Marketers ‘Concerned’ By Principal Media As Usage Soars
Principal media rears its head again! And it's even more exciting than…
Industry’s Gender Pay Gap Contrast ‘Should Be A Sobering Signal For Leaders’
We similarly face questions on whether our Women in Media Awards is…
Why Being A ‘Good Agency’ Is A One-Way Ticket To The Middle Ground Graveyard
If you'd like to be a good agency in our books, just…
Will The New Merged Southern Cross Media Group Deliver For Advertisers?
Never one to mince his words, Darren Woolley has unveiled media's new…
Why Marketers Should Own Their Agency Search: The Power Of DIY & The Pitfalls To Avoid
Kylie Ridler-Dutton explains what to look for when DIYing your agency search.…
Agencies Urged To Get Their Pitches In For TrinityP3 2025 New Business Report
Did you have a bumper year? Or was it more of a…
Sunday Gravy Appoints John Minty As Chief Financial Officer
Minty joins Sunday Gravy. Despite his strong preference for rosemary and sage…
Meta Disputes 10% Of The Ads It Serves Are Scams
Meta looks into scam ads. Should also investigate Frank from Hurstville who…
A Sign Of The Times? TrinityP3 Reworks Agency Register With AI To Help Marketers Rapidly Identify Agencies
TrinityP3 puts AI to work in revamped Agency Register tool. Eschews accompanying…
‘We Treat Meta As A Black Box…Make It Strategic, Not Lazy’: Meta Pulls Out Of MRC Brand Safety Accreditation, But Do Brands Care?
If an ad crashes in a forest of drunken rants, cat pics…
‘It’s Been A Long Time Coming’ & ‘A Game Changer’ For Publishers – Here’s What The Ruling Against Google & Apple Means For The Industry
B&T looks forward to media companies hiring 30 per cent more journos…
Are Indies Turning Up The Heat On HoldCos? – A Pitch Consultant’s Perspective (Revisited)
Yearn for skinny jeans, Peter Doherty & Camden Market? Then you're looking…
TrinityP3 Launches BetterPitch Framework To Help Marketers Run Agency Reviews
BetterPitch reckons agency reviews shouldn’t feel like a season of The Bachelor.
Mental Health, Authentic Self: Keeping My Bird Flying High
TrinityP3's Ellie Angell pens this moving and timely piece on mental health…
‘Stop Hitting Agencies Over The Head On Price’ – Why The Pitching Process Is Challenged, Procurement’s Role & How To Improve It
Pitching podcast bemoans journalists running negative headlines by providing plenty of them.…
Pitching In Decline: Longer Payment Terms, Poorly Run Processes, Management Overreach & Terrible Comms Is Creating A ‘False Economy’
Agencies are cutting back on posh pizzas and cans of fizz according…
The Perils Of Counting Chickens: Why Agencies Shouldn’t Bank On New Business
TrinityP3's John Minty says you'd have to be clucking mad to count…
Agencies, Does Your Pricing Model Mean You’re Mowing The Same Lawn For Five Hours?
TrinityP3's John Minty offers a solution to your agency's pricing problems. B&T…
TrinityP3 Strengthens Data, Analytics & Tech Transformation Services
TrinityP3 enhances data, analytics & ad tech offerings with new hires, resulting…
‘One Of The Great Media Execs Of Our Time’ & ‘He Arrives On A Push Bike In His Qantas Business Lounge Top’ – Industry Reacts To Peter Horgan Stepping Down
'Horgs' shocked everyone when he quit his Omnicom post. Here, industry chiefs…
TrinityP3 Takes ‘The State Of The Pitch’ Survey To Canada
TrinityP3's ‘The State of the Pitch’ report to go global with a…
Opinion: Agencies, Be Unique – Stop Using The Word “Unique!”
Trinity P3's Ellie Angell says agencies are overusing the word unique. You…
TrinityP3 ‘The State of the Pitch’ Report Highlights Where Marketers Are Failing When It Comes To Pitching
Marketers' pitching still falling short, reckon pitch consultants.
Why Indies Are So Hot Right Now – A Pitch Consultant’s Perspective
TrinityP3's Stephen Wright says indie agencies are so hot right now they're…
Trinity P3 Leads Transparency Charge By Asking Agencies To Declare Harassment Policies
The only time B&T bullies or harasses staff is the toilet stinker,…
Adland & Video Conferencing Cop A Roasting In Hilarious Spoof Video Via TrinityP3 And Emotive
The unique thing about video conferencing is you glean a sneak peek…
TrinityP3 Announces New Hires
Pitch doctor TrinityP3 announces new hires that appear to confirm it's increasingly…
TrinityP3 Marketing And Managing Consultants Celebrate Two-Decade Milestone
Global marketing consultancy firm TrinityP3 is celebrating its 20th anniversary this week.…
Havas Taps Ex-TrinityP3 GM David Angell As Regional Chief Commercial Officer
If we worked with David Angell we would so nickname him "Grinder".…
ITN And Getty Images Announce Exclusive Global Distribution Partnership
Over one million clips from ITN’s award-winning editorial archive to be available…
Women Laughing Alone With Tablets Are Having More Fun Than You
Stock image searches for 'women laughing alone with tablets' deliver 3 times…
Getty’s Guide To Content Marketing For Tomorrow
What will make audiences tick next year? Getty Images has some predictions…
