Case Study: How Sportsgirl Is Winning The Brand Relevancy War
Sportsgirl is one of the B&T editor's favourite fashion labels. Which is strange, because he's not particularly sporty.
Opinion
Sportsgirl Joins With Samsung For “Get Together” Campaign
B&T's editor shops at Sportsgirl. Which is strange, because he's not particularly sporty, if truth be told.
Sportsgirl Urges Aussie Women To ‘Be That Girl’
B&T's editor is a huge aficionado of the Sportsgirl range, which is strange because he's not actually that sporty.
Sportsgirl Kicks Off Festive New Partnership With The Color Run
B&T's editor always wears Sportsgirl. Which is strange, because he's not even very sporty.
