Clothing brand Sportsgirl has launched its new manifesto – Be That Girl, which is accompanied by a new campaign via Joy Collective.
Much more than just a campaign, Be That Girl is a movement, a mantra, an ongoing ethos for one of Australia’s most iconic retailers.
This announcement represents the first chapter for Be That Girl, with a campaign featuring 12 incredible, talented and unique Australian girls.
Raw, real and free of re-touching, Sportsgirl are here to celebrate all Australian girls in this powerful campaign.
The cast includes: DJ and cool-girl Flex Mami, TV presenter Carissa Walford, Paralympic snowboarder Joany Badenhorst, Indigenous political activist Aretha Brown and transgender model Manahou Mackay to name but a few.
Sportsgirl CEO Colleen Callander said: “For 70 years, Sportsgirl has been embracing Australian lifestyle and culture.
“We connect with Australian girls during their transition from girlhood to womanhood and understand the issues that are central to young women today.
“Over 50 per cent of Aussie girls feel worried about being different; over 65 per cent feel worried about their body; and over 70 per cent feel worried about their future.
“We want to help empower all girls to feel confident, capable and strong in they own identities no matter that they’re trying to achieve.
“With the launch of Be That Girl, we want everyone to join us in taking a moment to celebrate the amazing stories of unique girls in the hope that in inspires every Australian girl to be whoever they want to be.”
The campaign includes digital, in-store, print and OOH.
Ampol today announced a new partnership with Surf Life Saving Australia, which will see the Ampol brand on the sleeve of the iconic surf lifesaving patrol shirt on beaches across the country. The new partnership sees the two iconic Australian brands join forces to help deliver safer beaches and to save lives. Matthew Halliday, Ampol’s […]
In this guest post, co-founder of PR agency Aruga, Adam Brunes (main photo), argues the PR dicipline is quick to play its “creative” card, but what does that even mean in this highly creative world? Every PR agency in this country professes to be creative. Regardless of agency size or style, of attitude or approach, it […]
Following a competitive pitch process with representation from major agency groups, BMW Group Australia has appointed Atomic 212° as the lead agency to manage their media planning and buying. The appointment is effective from January 1st 2021 and is a testament to Atomic 212°’s data-led smarter, faster and accountable media model. The account will sit […]
With temperatures up to 40 degrees across Australia last week, it’s safe to say it’s officially Summer weather. Enter beach delivery by Deliveroo to guarantee a sand-free sandwich or burger whilst you enjoy the rays and waves. From 2 December, Australians nationwide will be able to set many of the country’s 10,000 beaches as their […]
John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]
After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]
DoubleVerify has today announced the launch of the DV Publisher Suite, providing the measurement, insights and tools digital publishers need to improve ad delivery, assess inventory quality and maximize yield. For publishers, generating revenue has never been more complex. Today’s demand-side landscape consists of thousands of potential buyers, each with their own unique requirements, transacting […]
Verizon Media has announced the launch of its new unified identity solution, Verizon Media ConnectID. Built on the foundation of Verizon Media’s consumer-first values and market-leading advertising technologies, the new unified ID solution is designed to support advertisers, publishers and consumers as the digital landscape evolves away from cookies as a way to manage and […]