Clothing brand Sportsgirl has launched its new manifesto – Be That Girl, which is accompanied by a new campaign via Joy Collective.
Much more than just a campaign, Be That Girl is a movement, a mantra, an ongoing ethos for one of Australia’s most iconic retailers.
This announcement represents the first chapter for Be That Girl, with a campaign featuring 12 incredible, talented and unique Australian girls.
Raw, real and free of re-touching, Sportsgirl are here to celebrate all Australian girls in this powerful campaign.
The cast includes: DJ and cool-girl Flex Mami, TV presenter Carissa Walford, Paralympic snowboarder Joany Badenhorst, Indigenous political activist Aretha Brown and transgender model Manahou Mackay to name but a few.
Sportsgirl CEO Colleen Callander said: “For 70 years, Sportsgirl has been embracing Australian lifestyle and culture.
“We connect with Australian girls during their transition from girlhood to womanhood and understand the issues that are central to young women today.
“Over 50 per cent of Aussie girls feel worried about being different; over 65 per cent feel worried about their body; and over 70 per cent feel worried about their future.
“We want to help empower all girls to feel confident, capable and strong in they own identities no matter that they’re trying to achieve.
“With the launch of Be That Girl, we want everyone to join us in taking a moment to celebrate the amazing stories of unique girls in the hope that in inspires every Australian girl to be whoever they want to be.”
The campaign includes digital, in-store, print and OOH.
The sexiest singles in the nation (according to Channel Nine, at least) are back on airwaves with Love Island Australia on Monday, October 4, at 9.00pm after The Block on Channel 9 and 9Now. Aussie sweetheart Sophie Monk will return to host (and play Cupid) alongside new addition, comedian Stephen Mullan a narrator, in the world-renowned reality TV […]
Yotpo is officially expanding into Australia, off the back of significant market growth with massive Aussie names, a landmark investment from Shopify and a plan to help local Aussie e-comm explode. Yotpo’s ANZ userbase includes names like Zoe Foster Blake’s $180M Go-To Skin Care, e-commerce fashion queen Princess Polly, and billion-dollar streetwear brand Culture Kings, […]
Progress has today announced the availability of Progress Sitefinity DX 14.0. This agile, flexible and extensible platform allows organisations to create an ideal digital experience platform (DXP) tailored to their unique needs and objectives with new capabilities for low-code integration and chat-driven engagement, as well as enhanced headless content delivery. The digital world is transforming […]
Tangram has announced that they have signed a partnership with monday.com. the work operating system (Work OS) where organizations of any size can create the tools and processes, they need to manage every aspect of their work. Israeli-based monday.com and Australian-based Tangram form an irresistible team of experts offering unique solutions to agency problems. monday.com […]
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]