Ampol today announced a new partnership with Surf Life Saving Australia, which will see the Ampol brand on the sleeve of the iconic surf lifesaving patrol shirt on beaches across the country. The new partnership sees the two iconic Australian brands join forces to help deliver safer beaches and to save lives. Matthew Halliday, Ampol’s […]

In this guest post, co-founder of PR agency Aruga, Adam Brunes (main photo), argues the PR dicipline is quick to play its “creative” card, but what does that even mean in this highly creative world? Every PR agency in this country professes to be creative. Regardless of agency size or style, of attitude or approach, it […]

Posted 19 minutes Ago

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Following a competitive pitch process with representation from major agency groups, BMW Group Australia has appointed Atomic 212° as the lead agency to manage their media planning and buying. The appointment is effective from January 1st 2021 and is a testament to Atomic 212°’s data-led smarter, faster and accountable media model. The account will sit […]

With temperatures up to 40 degrees across Australia last week, it’s safe to say it’s officially Summer weather. Enter beach delivery by Deliveroo to guarantee a sand-free sandwich or burger whilst you enjoy the rays and waves. From 2 December, Australians nationwide will be able to set many of the country’s 10,000 beaches as their […]

Digitas unveils seven-part data masterclass series. Apparently you get a stubbie holder if you make it to the end.

The great "advertiser-network sustainability" debate answered here. Yes, B&T added in the "great" to give it some pep.

Posted 19 hours Ago

Opinion

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John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]

Nothing says "well, that ad certainly pinched a nerve" quite like global outrage and threats of a customer boycott.

Posted 19 hours Ago

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Pauline Hanson has called for a boycott of Chinese-made goods. You'd have to think that'd be the end of Kmart.

DDB's stellar 2020 continues apace. Well, apart from that family of possums in the attic & the septic playing up.

Posted 19 hours Ago

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Spark crowned Australia's best performing media agency, as Beverly from accounts threatens to bake gluten-free brownies.

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After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]

Carat unveils list of top emotionally intelligent brands. B&T assumes they also workout & watch their alcohol intake.

B&T has been vigilant with our face masks. If you'd smelt our office toilets you'd understand why.

Here's a top piece of feel-good ad making. Although, be warned in case Taylor Swift's music makes you strangely violent.

Posted 20 hours Ago

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The countdown to triple j’s Hottest 100 has begun. And that means the Australia Day naysayers have also begun, too.

Australia Post's Jessica Thompson has joined 8squad. Apparently still has a roll of $1 stamps if anyone needs them.

Google set to pay Australian publishers. Apparently in ground unicorn horn dust and plundered Inca treasures.

Posted 20 hours Ago

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Is losing weight and visual trends top of your 2021 "to do" list? This'll help with visual trends & is low in calories.

Of all of B&T's events, 30 Under 30 definitely attracts the coolest, hippest crowd but arguably has the crappest music.

Posted 21 hours Ago

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When B&T has important business in Rotorua we fly Air New Zealand. Not that we've actually ever been to Rotorua.

Here's a top article on the state of Australia's privacy laws. Sadly, no, we didn't hack it off another industry site.

Posted 21 hours Ago

Opinion

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B&T's stopped short of calling this report into PR & marketing agencies as scathing. Bitchy & catty, yes. Scathing, no.

Posted 22 hours Ago

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DoubleVerify has today announced the launch of the DV Publisher Suite, providing the measurement, insights and tools digital publishers need to improve ad delivery, assess inventory quality and maximize yield. For publishers, generating revenue has never been more complex. Today’s demand-side landscape consists of thousands of potential buyers, each with their own unique requirements, transacting […]

Aussie Open organisers confirm the date when every Australian suddenly has to become interested in tennis for two weeks.

Posted 22 hours Ago

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Verizon Media has announced the launch of its new unified identity solution, Verizon Media ConnectID. Built on the foundation of Verizon Media’s consumer-first values and market-leading advertising technologies, the new unified ID solution is designed to support advertisers, publishers and consumers as the digital landscape evolves away from cookies as a way to manage and […]

If mobile marketing's your shtick then you need to plant the peepers on this explorative piece and pronto.

Posted 22 hours Ago

Partner Content

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Val Morgan unveils its next-generation screens. So new in fact, they've still got the bubble wrap & price tag on them.

In developing news, 10 ViacomCBS has appointed Yeesum Lo as its new head of development.

When it comes to a bag of manure or some weed killer under the tree this Christmas, Bunnings is your one-stop shop.