The Color Run – now the world’s single largest event series – is about to get even happier with the announcement of a landmark partnership with Aussie fashion brand Sportsgirl.
The partnership is a first of its kind for The Color Run and kicks off with the Tropicolor World Tour that will see 10 events across the country, with the first to be held at the Gold Coast on Sunday 17 July.
‘It is a fantastic fit for Sportsgirl and encourages people to get outdoors with friends and family and have a really great time,’ said Sportsgirl CEO Colleen Callander of the partnership.
Sportsgirl will be activating at all of the Tropicolor events with giveaways, prizes, Sportsboys, and nail artists, not to mention Sportsgirl’s synonymous brand colours being on show at the festival with dedicated ‘Sportsgirl Colour Throws’ that will see a culmination of red, blue, green, white and yellow.
“Events that encourage a healthy and happy lifestyle are certainly worth supporting and it made sense for us to get involved,” said Callander.
Aratis Events and The Color Run Australia general manager Luke Hannan added, “We are thrilled to have the opportunity to partner with such an iconic Australian brand like Sportsgirl.”
“The Color Run provides participants with the opportunity to ‘let their hair down for the day’, it promotes a healthy, active and most of all fun lifestyle and it is these elements that makes the synergy between Sportsgirl and The Color Run so strong.”
The Color Run is now into its fourth consecutive year in Australia and 2016 is proving the be the most exciting yet, with the launch of the Tropicolor World Tour and now this partnership with Sportsgirl.
In possibly a first for the category, independent brewer Wingman decided to cancel all sales of Wingman beer during the month of July, in support of Dry July. This bold initiative went live at midnight June 30 and ran throughout July. Wingman Beer’s general manager Will Chambers explained: “We have noticed a dramatic spike in […]
The sale of Australian Associated Press (AAP) to a consortium of impact investors and philanthropists has been formally completed, ending 85 years of ownership by Australia’s major publishing groups. The national news agency will continue to provide a trusted breaking news service with a team of journalists and photographers, most of whom have joined the […]
Aussie retail payments platform Afterpay has launched a new global look, feel and positioning with a fresh brand identity. Founded out of Bondi, Sydney, Australia five years ago, Afterpay has skyrocketed to infinite heights, with almost 10 million customers and 55,000-plus merchants now using the platform globally across Australia, US, UK (where it is called […]
How Communications’ China marketing director, Doris Li, believes ad-land professionals must be courageous enough “to be abnormal”, and listen to their hearts, to be fearless in times of change. During this year’s B&T Women in Media Awards, presented by Bauer Media, we’ll be recognising exceptional people who have achieved success in their professional arenas, celebrating […]
The holding companies might be losing as much as 23 per cent of their revenue year-on-year, but new business has remained relatively resilient through 2020, the lastest research from R3 has revealed. In the first half of 2020 total new business revenue decreased 10 per cent globally – but creative agencies are having to find […]
Independent communications consultancy The Mint Partners has bolstered its integrated client roster and signed a number of premium lifestyle brands to kick start the new financial year. With an array of new products, services, and a focus on insight-led and creative integrated communications, MINT has enjoyed recent success with an expanded portfolio across new categories including fintech, […]
A feature length documentary on the extraordinary racing career of Australia’s first Formula 1 champion, Sir Jack Brabham, co-produced by design, animation and visual effects house Heckler, will be available on Stan exclusively from this Friday – 7 August. Directed by Ákos Armont (Aurora Films) in association with Heckler, whose co-founder Will Alexander served as […]