ID Collective Snares Sportsgirl Account

ID Collective Snares Sportsgirl Account
B&T Magazine
Edited by B&T Magazine



Full-service communications agency, iD Collective, has been appointed by iconic Australian fashion brand, Sportsgirl, adding to its notable list of fashion clients, to develop and implement a strategic program.

Leveraging iD Collective’s strong media and influencer relations and extensive experience working in the fashion space, the agency will drive key communications for Sportsgirl in the lead up to Christmas.

With the agency being a full-service immersive communications agency, iD Collective’s mission is to evolve and amplify brands.

The team of communications experts will work alongside Sportsgirl to engage a diverse crew of on-brand creators to bring the brand ethos to life.

iD Collective’s managing director, Sarah Young, said: “iD’s experience in the fashion category includes working with many iconic national and global brands.

“We’re extremely excited to welcome an Australian fashion icon, Sportsgirl, to the iD family and look forward to working closely with the team to amplify Generation Sportsgirl.”

iD Collective already has a slew of esteemed fashion clients, including Adidas, UNIQLO, FENDI Timepieces, Clarks, Hush Puppies, ECCO, Marcolin, Michael Hill AU & NZ, MISSGUIDED, August Berg and PRGRSS Store…just to name a few!




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