Taco Bell in the US has had a massive swipe at arch rival McDonald’s in a new campaign that paints the burger giant as some tyrannical, Stalanist clown.
The ad shows some grey, dystopian society where the less than subtle premise is that everybody’s forced to eat McDonald’s for breakfast, likening it to some Cold War Eastern European gulag.
Check the ad out here:
However, defectors dream of abandoning the evilness that clearly is the sausage and egg McMuffin and dream of breaking free and scoffing Taco Bell’s A.M. Crunchwrap.
The ad is the latest in a tit-for-tat war in the US to try and win over breakfast goers to the fast food giant’s brekkie offerings. A war, by all reports, that’s clearly being won by the company flogging burgers.
To Taco Bell’s credit, it never identifies the evil clowns as its arch rival; however, the inference is pretty much inferred.
However, some in the US have argued that Taco Bell may have overstepped the mark in wanting to portray its rival as some evil, demonic, Communist-era villain. Some media commentators argued it’s “insensitive” to the huge number of people imprisoned and killed under post-war dictators.
Getty Images and W Series have announced an exclusive deal which sees Getty Images serve as the Official Photographic Partner of the newly launched W Series Esports League. Brand-new for 2020, the W Series Esports League will see W Series drivers from around the world compete in the first official women only simulated racing league. […]
Rich Curtis has acquired FutureBrand’s Australian operations from Interpublic Group. The new ownership will enable the business to double-down on its commitment to the Australian market and invest locally, while still maintaining its global network via FutureBrand as an affiliate. Since opening its doors in 1999, FutureBrand has created and transformed iconic brands including Nespresso, […]
Big names share their biggest confidence challenges on Claiming Your Confidence, The Podcast, hosted by Channel Seven Newsreader and author Katrina Blowers. The new show launches July 13 on iTunes and Spotify with three episodes dropping on week one: featuring Sunrise Host Edwina Bartholemew, Comedian Merrick Watts and record-breaking Ultra Runner Jacqui Bell. Each week […]
Full service production house Sam I Am has announced the arrival of five new commercial directors including writer-director Aimée-Lee Xu Hsien Curran (pictured), designer-turned-director Sinéad McDevitt along with directors Anita Lee, Dominic Allen and Joris Noordenbos. Writer-director Aimée-Lee Xu Hsien Curran creates work defined by rich visuals across both comedy and drama. She has directed […]
DiDi Australia has partnered with lifestyle publisher Urban List for its Make It A Date campaign, encouraging Australians to reconnect and commit to meaningful time with one another as COVID-19 restrictions lift across cities. The collaboration sees Urban List provide curated in-app destinations and venue recommendations to inspire Aussies to ‘make it a date’ and […]
Strategic communications and marketing agency, Archetype, has been appointed by HTC, Tile and Upright Technologies to drive awareness and sales for each brand’s consumer technology products. The agency has put its strategic and holistic thinking first, evolving the approach to market for all three product offerings. The new additions to Archetype’s portfolio showcase the agency’s […]
Seven West Media has enhanced its audience intelligence offering for advertisers thanks to a new partnership with Australian mobile location intelligence platform LANDMARKS ID. LANDMARKS ID enables SWM to integrate its technology directly into the 7plus app to collect, analyse and provide rich audience profiles on 7plus app users. The new partnership improves SWM’s ability […]