Taco Bell in the US has had a massive swipe at arch rival McDonald’s in a new campaign that paints the burger giant as some tyrannical, Stalanist clown.
The ad shows some grey, dystopian society where the less than subtle premise is that everybody’s forced to eat McDonald’s for breakfast, likening it to some Cold War Eastern European gulag.
Check the ad out here:
However, defectors dream of abandoning the evilness that clearly is the sausage and egg McMuffin and dream of breaking free and scoffing Taco Bell’s A.M. Crunchwrap.
The ad is the latest in a tit-for-tat war in the US to try and win over breakfast goers to the fast food giant’s brekkie offerings. A war, by all reports, that’s clearly being won by the company flogging burgers.
To Taco Bell’s credit, it never identifies the evil clowns as its arch rival; however, the inference is pretty much inferred.
However, some in the US have argued that Taco Bell may have overstepped the mark in wanting to portray its rival as some evil, demonic, Communist-era villain. Some media commentators argued it’s “insensitive” to the huge number of people imprisoned and killed under post-war dictators.
The rapid growth in ecommerce during the pandemic has heightened the need for real-time insights to accommodate fast-changing customer behaviour. Accordingly, CMOs’ responsibilities are shifting, and around three quarters are now responsible for contributing to business growth (76 per cent) and data and technology (74 per cent). This is according to the latest Capgemini Research […]
TikTok says that it has officially reached more than one billion global users. In a blog post on its Australian newsroom, the video app said, “our global community is remarkable in its ability to reach millions of people, across generations. From music, food, beauty and fashion to art, causes, and everything in between, culture truly […]
Six screenwriting creatives from across Australia have been selected as the inaugural participants in the Emerging Writers’ Incubator. The Incubator is an initiative from SBS in partnership with Screen Australia, state and territory agencies Film Victoria, Screen Canberra, Screen NSW, Screen Queensland, Screenwest and the South Australian Film Corporation, and with the assistance of the […]
Australian start-up Loyalty Republic is introducing Australia’s first bank and card agnostic direct earn rewards program to democratise loyalty and make rewards accessible and fair for anyone using a debit card. The Loyalty Republic mobile app will place consumers in control of their rewards earning potential and redemption options, with a simplified model offering 1 point per $1 spent on debit card […]