Taco Bell has announced that it is continuing to expand its Feed The Beat program globally, with its arrival in Australia. The program, which made its first international debut in the UK in March, fuels up-and-coming artists with Taco Bell, while spotlighting emerging talent in the music scene.
Over the past few months, Feed The Beat has been backing Australian bands, including Sydney’s Stand Atlantic. Known for their energetic pop-punk sound, Stand Atlantic has experienced firsthand the value of Feed The Beat support. In addition to gift cards fueling their U.S. tour, the launch of the program in Australia will continue to evolve and provide ongoing support to Australian talent both domestically and internationally.
“We’re stoked to be part of Taco Bell’s Feed The Beat program – having their support means the world to us, and we’re grateful for the endless supply of tasty tacos and Crunchwraps fueling us on tour,” said Miki Rich from Stand Atlantic.
“It’s crazy to see Taco Bell is bringing Feed The Beat to Australia! This program has been all about lifting up new artists, and it’s cool to see it expanding beyond the U.S,” said Feed The Beat alum, Armani White.
Since first taking part in the program, Armani White has headlined Taco Bell’s 2023 Live Más Live, plus collaborated with Taco Bell on music and campaigns that reach international fans around the globe.
“I’m excited to see Taco Bell add some flavour to the scene and can’t wait to be back in Australia to grab a bite with everyone down under!” said White.
In addition to Stand Atlantic, the inaugural group of Feed The Beat Australia includes:
- Speed: Hailing from Sydney, Speed is quickly becoming a powerhouse in Australia’s hardcore punk scene. Their gritty sound and no-holds-barred lyrics have earned them a loyal fanbase, and Feed The Beat is proud to support Speed as they bring their explosive live shows to a growing audience, delivering Taco Bell’s energy and edge to the punk community.
- Tiffi: A rising star in Australia’s indie-pop scene, Tiffi’s ethereal voice and dreamy pop soundscapes have captivated listeners across the country. Feed The Beat is thrilled to welcome Tiffi, whose relatable lyrics and fresh sound reflect the passion and creativity that Taco Bell celebrates in emerging artists.
- Blusher: With a dynamic pop sound that’s fresh and unapologetically fun, Melbourne-based trio Blusher has been lighting up stages across Australia. Known for their catchy hooks and high-energy shows, Blusher perfectly aligns with Feed The Beat’s mission to support artists who bring bold creativity and excitement to the stage.
“We are incredibly proud to bring Taco Bell’s Feed The Beat program here and support the vibrant local music scene,” said Andrew Howie, Chief Marketing Officer of Taco Bell Australia. “Australia is home to some of the most innovative and exciting emerging artists, and we’re thrilled to play a part in amplifying their music, both here and on a global stage.”
At its core, Feed The Beat is about discovery – helping connect bands with fans and Taco Bell fans with bands. Besides picking up the taco tab for artists while they’re on tour, Taco Bell also gives artists the chance to have their music featured in its commercials and provides amplification through its social presence.
Since its start in 2006, Feed the Beat has been a driving force behind artist discovery and fan engagement for Taco Bell in the US. The program has backed over 2,000 artists and bands from their earliest days making music and hitting the road, including the likes of Portugal. The Man, Halsey, Imagine Dragons, White Reaper, and more recently Turnstile, Militarie Gun, Meet Me @ The Altar, Armani White, Teezo Touchdown, Scowl and many others.
