B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • NRL
  • WPP
  • Pinterest
  • Thinkerbell
  • B&T Women in Media
  • imaa
  • AFL
  • Anthony Albanese
  • Spotlight on Sponsors
  • AI
  • Meta
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: TAB Mocks Usain Bolt’s A-League Dream With The Help Of Former NBA Star Chris Bosh
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > TAB Mocks Usain Bolt’s A-League Dream With The Help Of Former NBA Star Chris Bosh
CampaignsMarketing

TAB Mocks Usain Bolt’s A-League Dream With The Help Of Former NBA Star Chris Bosh

Staff Writers
Published on: 24th October 2018 at 10:29 AM
Staff Writers
Share
2 Min Read
SHARE

With the NBA season underway, TAB has signed 11-time NBA All-Star, two-time NBA champion and Olympic gold medallist Chris Bosh to help boost its wagering product for the league.

Featuring in a number of content series, including two videos released in the last few days where he emulated Usain Bolt by ‘trialling’ for Sydney FC in the A-League, Bosh will be the face of TAB’s NBA offering throughout the 2018/2019 season.

Usain was insane, but now @SydneyFC are bringing the “Heat” with @chrisbosh @telegraph_sport @heraldsunsport @ESPNAusNZ @SportsCenter @davutovic @MickRandallHS pic.twitter.com/q8hO93SRF9

— TAB (@tabcomau) October 19, 2018

First @CCMariners u-turn on @usainbolt, now @SydneyFC make a decision on @chrisbosh. We might have to give him a call.. pic.twitter.com/25MGls8ISW

— TAB (@tabcomau) October 23, 2018

The move to sign Bosh comes off continual growth in NBA betting, with the sport now on par with the likes of AFL and NRL in turnover interest, with an 11 per cent year-on-year turnover increase.

Luke Waldren, executive general manager of marketing and customer, said: “This NBA season looms as one of the biggest, particularly with a strong contingent of Australians taking part, and we are delighted to have Chris on board as an ambassador.

“With product enhancements like The Edge predictive analysis, live vision of every game throughout the season and great offers, punters will have a great time with TAB.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: TAB, Usain Bolt
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Cymbal Agency Appoints Christa Muller As Senior Account Manager
15/07/2025
Youfoodz Spotlights Ready-To-Eat Meals In First Work From Saatchi & Saatchi
15/07/2025
Rhonda’s Recipe for Murder: Netflix Eyes Mandy McElhinney For ‘Mushroom Killer’ Role
15/07/2025
Bianca Falloon.
Ryvalmedia Wins Media Account For Adrenaline Experiences, Expanding Partnership With Big Red Group
15/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?