With the NBA season underway, TAB has signed 11-time NBA All-Star, two-time NBA champion and Olympic gold medallist Chris Bosh to help boost its wagering product for the league.

Featuring in a number of content series, including two videos released in the last few days where he emulated Usain Bolt by ‘trialling’ for Sydney FC in the A-League, Bosh will be the face of TAB’s NBA offering throughout the 2018/2019 season.

Usain was insane, but now @SydneyFC are bringing the “Heat” with @chrisbosh @telegraph_sport @heraldsunsport @ESPNAusNZ @SportsCenter @davutovic @MickRandallHS pic.twitter.com/q8hO93SRF9

— TAB (@tabcomau) October 19, 2018

First @CCMariners u-turn on @usainbolt, now @SydneyFC make a decision on @chrisbosh. We might have to give him a call.. pic.twitter.com/25MGls8ISW

— TAB (@tabcomau) October 23, 2018

The move to sign Bosh comes off continual growth in NBA betting, with the sport now on par with the likes of AFL and NRL in turnover interest, with an 11 per cent year-on-year turnover increase.

Luke Waldren, executive general manager of marketing and customer, said: “This NBA season looms as one of the biggest, particularly with a strong contingent of Australians taking part, and we are delighted to have Chris on board as an ambassador.

“With product enhancements like The Edge predictive analysis, live vision of every game throughout the season and great offers, punters will have a great time with TAB.”