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Reading: Sydney Strikes Gold In 20225 As WSFM Rebrands To GOLD101.7
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B&T > Media > Sydney Strikes Gold In 20225 As WSFM Rebrands To GOLD101.7
Media

Sydney Strikes Gold In 20225 As WSFM Rebrands To GOLD101.7

Staff Writers
Published on: 29th November 2024 at 9:36 AM
Edited by Staff Writers
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Jonesy & Amanda
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ARN has announced a new era for Sydney’s WSFM as it rebrands to GOLD101.7 from January 2025, bringing a fresh, unified identity to the GOLD Network.

This rebrand marks a strategic shift to connect with a younger 25-54 audience while still appealing to the station’s loyal fan base.

Led by iconic talent Brendan ‘Jonesy’ Jones and Amanda Keller in Sydney and Christian O’Connell on GOLD104.3 in Melbourne, both stations will have a dynamic new look and a fresh new on-air sound from next year. Playing ‘Just Great Songs’ from artists including INXS, P!NK, Powderfinger, Bon Jovi and Bruno Mars, GOLD will blend legendary anthems with contemporary hits, delivering a sound that refuses to age, perfectly reflecting the mindset of its audience.

The GOLD Network rebrand follows ARN’s recent content restructure, which saw Sue Carter, previously GOLD104.3 content director, promoted to head of content – GOLD Network. In her new role, Sue will have responsibility for the ratings performance of GOLD101.7 (previously WSFM), GOLD104.3, and Cruise1323, as well as 96FM, and executing the Content strategy for each station including survey tactics and promotions, station features and music.

“Our refreshed GOLD brand in Sydney and Melbourne underscores ARN’s commitment to evolving with our audience. The new sound will resonate with listeners across generations. Real music, real connection, real fun! These changes will maximise value for our clients by making the GOLD Network a truly compelling choice,” said Carter.

This rebrand reinforces ARN’s investment in the key commercial 25-54 demographic, delivering a powerful, market-leading proposition for advertisers. With a cohesive identity across the country’s two biggest markets, Sydney and Melbourne, the GOLD Network is well-positioned for streamlined promotions and enhanced impact for both audiences and clients.

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TAGGED: ARN, WSFM
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Aimee Edwards
By Aimee Edwards
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Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

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