The Sydney Kings and Sydney Opera House Trust have reached an agreement to allow the basketball team to continue using their logo for the next three years.
The team has used the same logo since 1988, which resembles the famous sails of the Sydney Opera House.
However, a new licensing deal between the National Basketball League and Opera House fell through this year, with NBL officials unimpressed with demands for a $50,000 fee from the Opera House Trust.
Kings CEO Chris Pongrass said the finalisation of the brand licence agreement and ongoing partnership between the Brydens Lawyers Sydney Kings and the Opera House was a positive result.
The agreement permits the Kings to continue to use the Sydney Opera House image as part of the club’s logo, with the previous commercial offer extended for the next three years.
“We’re really pleased to announce our ongoing relationship with the Sydney Opera House Trust,” Pongrass said.
“It’s an exciting day for our fans and members who have such a strong connection to the Kings brand, which incorporates the famous Opera House silhouette. We are thrilled that this agreement will enable the continued use of the Kings hero mark and keep the Club’s rich history alive. We have appreciated everyone’s patience as we finalised the agreement, but the end result is one that we can all celebrate.”
“Along with the NBL, I’d like to thank the Sydney Opera House Trust for its commitment to the Kings and basketball in Sydney. We look forward to continuing this positive and longstanding partnership into the future,” Pongrass said.
Sydney Kings Legend Damian Keogh agreed it was a great outcome to see the current hero logo continue.
“When the Kings began in 1988 it really put basketball on the map in Sydney, and the iconic logo featuring the Opera House outline was synonymous with the city and the team. It is great news the logo will continue to live on into the future” Keogh said.
Please login with linkedin to commentSydney Kings
Head of the Hit Network, Gemma Fordham, has announced the appointment of radio content legend Kim Czosnek as content director for Hit90.9 Gold Coast. Czosnek begins in her new role on 12 August, and she replaces Ali Longhurst. Czosnek is well known as a long-standing radio executive producer, having worked with many high profile shows […]
Tragically, tragically, the Olympics is beginning its wind-down. As millions of people in lockdown across Australia look upon the coming Monday with dread, wondering what they’ll watch when they’re ‘working’ between the hours of 3 – 5pm, or the unbeatable dopamine boost of watching someone mess up a move in a sport you’ve never heard […]
Acoustic, an open and independent marketing cloud and analytics provider, has announced the expansion of offices in Sydney and Melbourne as well as the launch of an Australian, cloud-based data centre. The move is part of its commitment to prioritise tens of millions of dollars over the next two years to accelerate its growth strategy […]
Foxtel’s investment into streaming services is paying off, with BINGE, Kayo and Foxtel Now reaching a record 2 million subscribers. The subscriber figures were released this morning as News Corp shared its full-year financial results for FY 2021. As of June 30 2021, Foxtel had a total of 3.891 million paid subscribers, marking a 40 […]
Agency, BMF has appointed Lucy Kough, aiming to strengthen creative leadership by the hire. With more than 20 years of experience, Kough has worked in roles across direct, brand, media, digital, experiential, regional, CRM in creative agencies including Ensemble Australia, Enigma Agency and Archibald/Williams. Kough has delivered work across a diverse range of brands such […]
This month Vevo is celebrating 40 years of music videos – a medium that has become a cultural touchstone for anyone with ears and eyes. MTV premiered exactly forty years ago this month and changed music forever, offering a visual music medium and music lovers and advertisers have never looked back. To celebrate such a […]
Nova’s Live & Unrestricted, hosted by Tim Blackwell and Kate Ritchie, will aim to provide listeners with an escape from restrictions, dropping every Saturday morning in August on the Nova Network. Following the overwhelming response to Nova’s Kate, Tim & Joel Live in Lockdown, a one-off special to keep up the spirits of listeners locked down in […]
Every city has a suburb forever laden with the epithet “where the IKEA is”. For Sydney-siders, it’s Tempe (“you know, where the IKEA is”) and in Majorca, Spain, it’s Poligno de Son Malferit (“where the IKEA is”). Granted, it still sounds much more exotic than ‘Tempe’. So, when a branch of KFC opened up in […]
Independent experience agency The Misfits has recently announced a strategic partnership with cultural change and leadership experts Nancy Hromin and Kate Chaffer. While the company has for a long time operated in the space of creative services, digital and content marketing, film production and events, The Misfits is now broadening this offering to include business […]
TripleLift has today announced an expansion in their Asia Pacific (APAC) operations, with Henry Shelley [featured image] appointed as Managing Director, based in Singapore. Fueling TripleLift‘s expansion in APAC is its success in Australia, where the company works with 70 per cent of the top 50 comScore publishers. “As the home to several of the worlds’ […]
Rob Highett-Smith joins Fiftyfive5 in the newly created role of head of performance measurement. Performance measurement represents one of the three core offer areas at Fiftyfive5 with tracking programs running across 40 countries; representing our fastest growing capability pillar. Rob joins to lead this capability, which encompasses brand and comms tracking, multi market monitoring, CX and customer satisfaction, as well as other longitudinal programmatic work.
Podium has continued its international expansion today announcing its launch in Australia. Podium serves more than 90,000 local businesses in the United States, Canada and Australia, and has seen its customer base in Australia almost quadruple to over 3,000 local businesses since the start of the pandemic. Through its SMS-based platform, Podium helps local businesses receive […]
Commercial DAB+ hip hop and RnB station, THE EDGE has appointed Emily Copeland, to the newly created role of General Manager. Copeland brings an awesome mix of skills and experience to THE EDGE, including cross-platform media content experience, partnerships and events (including music festivals – remember those?). Copeland also has a stack of achievements to […]