The Sydney Kings and Sydney Opera House Trust have reached an agreement to allow the basketball team to continue using their logo for the next three years.
The team has used the same logo since 1988, which resembles the famous sails of the Sydney Opera House.
However, a new licensing deal between the National Basketball League and Opera House fell through this year, with NBL officials unimpressed with demands for a $50,000 fee from the Opera House Trust.
Kings CEO Chris Pongrass said the finalisation of the brand licence agreement and ongoing partnership between the Brydens Lawyers Sydney Kings and the Opera House was a positive result.
The agreement permits the Kings to continue to use the Sydney Opera House image as part of the club’s logo, with the previous commercial offer extended for the next three years.
“We’re really pleased to announce our ongoing relationship with the Sydney Opera House Trust,” Pongrass said.
“It’s an exciting day for our fans and members who have such a strong connection to the Kings brand, which incorporates the famous Opera House silhouette. We are thrilled that this agreement will enable the continued use of the Kings hero mark and keep the Club’s rich history alive. We have appreciated everyone’s patience as we finalised the agreement, but the end result is one that we can all celebrate.”
“Along with the NBL, I’d like to thank the Sydney Opera House Trust for its commitment to the Kings and basketball in Sydney. We look forward to continuing this positive and longstanding partnership into the future,” Pongrass said.
Sydney Kings Legend Damian Keogh agreed it was a great outcome to see the current hero logo continue.
“When the Kings began in 1988 it really put basketball on the map in Sydney, and the iconic logo featuring the Opera House outline was synonymous with the city and the team. It is great news the logo will continue to live on into the future” Keogh said.
