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Reading: SXSW Crowd Boos AI-Spruiking Sizzle Reel
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B&T > Technology > SXSW Crowd Boos AI-Spruiking Sizzle Reel
Technology

SXSW Crowd Boos AI-Spruiking Sizzle Reel

Tom Fogden
Published on: 15th March 2024 at 11:31 AM
Tom Fogden
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Crowds at SXSW have been booing a sizzle reel featuring conference panellists talking about how AI would transform the world and that people need to “stop resisting and starting learning” about the technology.

The tech and film festival in Texas was playing the 57-second video ahead of a number of sessions and featured prominent tech faces such as journalist Kara Swisher and Sandy Carter, COO of Unstoppable Domains and a former Amazon Web Services exec. She delivered the “stop resisting” line.

Here’s a look at the booing crowd:

You love to hear it pic.twitter.com/46OXfiIk0r

— Marcelo is at SXSW (@MarceloJPico) March 13, 2024

Variety noted that members of the audience during the premieres for films including The Fall Guy and Immaculate who were booing were “likely writers and actors who just spent much of 2023 on the picket line trying to reign in the potentially destructive power of AI.”

The boos grew the loudest toward the end of the sizzle, when OpenAI’s VP of consumer product and head of ChatGPT Peter Deng declares on camera, “I actually think that AI fundamentally makes us more human” added Variety.

Here’s a look at the full video:

oh fuck this: https://t.co/FghCroathS pic.twitter.com/evXSJF1BPA

— Marcelo is at SXSW (@MarceloJPico) March 12, 2024

The video also noted that there are “15 different AI panels at South By this year.” Overkill perhaps?

Check out the agenda for Cannes in Cairns here!

The use of AI in the creative industries has been much debated. Some think that AI would be a godsend for creatives in the advertising and marketing space.

Others, such as Accenture Song’s Nick Law, think it might simply be another piece of kit to add to the arsenal, rather than ushering in a complete paradigm shift, calling it a “parlour trick.”

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TAGGED: AI, SXSW
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Tom Fogden
By Tom Fogden
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Tom is B&T's editor and covers everything that helps brands connect with customers and the agencies and brands behind the work. He'll also take any opportunity to grab a mic and get in front of the camera. Before joining B&T, Tom spent many long years in dreary London covering technology for Which? and Tech.co, the automotive industry for Auto Futures and occasionally moonlighting as a music journalist for Notion and Euphoria.

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