Canva Puts AI Front & Centre In New In-House Brand Campaign

Published on: 12th March 2024 at 11:29 AM

Edited by Staff Writers

1 Min Read

Canva is betting big on AI and the enterprise as highlighted in the company’s latest brand campaign, What Will You Design Today? (now in its fifth season).

Developed in-house by Canva, the company’s AI offering, Magic Studio takes centre stage. As brands navigate how to best market AI products, given concerns over job loss, Canva has uncovered real-world AI use cases in the workplace and shows how AI can enhance professionals’ lives by streamlining day-to-day tasks.

As brands seek to get audiences comfortable with AI products, Canva’s human-centred approach offers valuable learning and inspiration.

What Will You Design Today? is now live and will run until the end of May. The campaign is supported by streaming TV, social media, digital, OOH, and more.

Credits

Creative: Canva
Production: Canva
Direction: Canva
Motion Captivate DOOH: Buck
Music House: Otis

By Aimee Edwards

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Aimee is a journalist and writer of all things media and advertising. Aimee is also a self-published author with a passion for stories with a focus on mental health, sport, DE&I and the environment. Prior to joining B&T, Aimee worked as a media researcher, writing about emerging changes and trends in the media industry and heading up research projects, the most notable centering around the representation of female voices in the sports media industry.