SXSW 2019: Post-Digital Darwin Awards – Scoot Over Now

SXSW 2019: Post-Digital Darwin Awards – Scoot Over Now
SHARE
THIS



Channelzero’s Dan Machen (pictured below) appears to be the busiest person at SXSW at the moment. Here’s his (albeit rather brief) take of day three of the planet’s biggest futuristic, techy love-in…

Ironically, one of the daftest things at SXSW this year are these little beauties – the gaggle of electric scooters available on the UBER app.

0-2

Not since the start of the BBC’s Casualty has there been such a mass accident waiting to happen in Austin this year.

The UX is a pain in the arse to get on one. Most people don’t wear helmets, often ride them when boozed up and, spilling forth from completely overloaded bicycle lanes, they weave in and out of massive American trucks, clearly delighted by their presence.

Future of transport my arse. This is tomorrow’s short-form transport, trolling today. These scooters will be littering street corners, just as sure as flocks of hapless hipsters will wang their way to a post-digital Darwin award, or a trip to the local ER.

No surprise then that some venues are already banning them. It’s a classic tech clusterF***. Launch it badly, see who gets hurt, then do it again – properly, but at twice the price with half the impact.

Please login with linkedin to comment

    Latest comments
  • Lauren Spence 2 years ago

    And they will just add to the rubbish that is inevitably left behind after the event

  • Dan Machen 2 years ago

    Post script: there were reports of one fatality, numerous injuries and a multitude of police cautions regards traffic violations involving scooters in Austin during SXSW.

Dan Machen SXSW

Latest News

Simone Biles Makes History… Becoming The First Olympian With Their Own Emoji
  • Technology

Simone Biles Makes History… Becoming The First Olympian With Their Own Emoji

If you’ve been watching the Olympics these past few days, chances are you’ve probably come across the talent that is US gymnast Simone Biles. Biles has encapsulated viewers with her athletic jumps, flips and all-around gymnastic genius. As a result, Biles has also dominated social media feeds, with fans pouring out their admiration for the […]

by B&T Magazine

B&T Magazine
Australian Study Finds Guidelines Are Needed For Vaping On TikTok
  • Media
  • Technology

Australian Study Finds Guidelines Are Needed For Vaping On TikTok

A study conducted by the University of Queensland has claimed that the social media app TikTok needs to create regulations around vaping. Researchers at the University of Queensland analysed and evaluated the content of over 800, of TikToks most viewed vaping videos. Collectively the TikToks amassed over one billion views.  The study found that 63 […]

ESPN Secures Landmark Deal With NBL
  • Media

ESPN Secures Landmark Deal With NBL

ESPN and the National Basketball League have extended their broadcast partnership for a further three seasons as part of an expanded television rights package. ESPN and the National Basketball League announce a new expanded agreement that will run for three seasons, until the end of the 2023/24 NBL season. The landmark broadcast deal comes with […]

Workit Spaces Launches Aussie First ‘Beyond The Store’ Web Series
  • Marketing

Workit Spaces Launches Aussie First ‘Beyond The Store’ Web Series

Sydney-based co-working startup, Workit Spaces, announced today the launch of ‘Beyond The Store’, a six-part web series to uncover the smarts and passion behind successful Australian eCommerce businesses. Workit Spaces has gone where no other coworking hub has gone before, by investing over $100,000 to tell the stories of six Australian eCommerce businesses and how […]

Semi Permanent Sydney Announces New Dates For 2021 Festival
  • Marketing

Semi Permanent Sydney Announces New Dates For 2021 Festival

In light of the prolonged lockdown occurring throughout New South Wales, Semi Permanent Sydney has announced new dates for this year’s festival. It will now take place between 17-19 November 2021 at Carriageworks. “Our mission, always, is to craft the best and most valuable experience for both our speakers and audience, and to ensure the […]

Acast Adds New Brand Suitability Controls For Advertisers Via Comscore
  • Advertising
  • Media

Acast Adds New Brand Suitability Controls For Advertisers Via Comscore

Acast, the independent power source of podcasting has teamed up with Comscore to provide brand suitability controls for brands advertising through the Acast Marketplace. This new innovation is part of a global partnership with Comscore, and will be available to all advertisers working with Acast Australia and New Zealand. The brand suitability solutions offered by […]

Hootsuite Appoints Maggie Lower As Chief Marketing Officer
  • Marketing
  • Media

Hootsuite Appoints Maggie Lower As Chief Marketing Officer

Social media management solutions company Hootsuite, has announced that Maggie Lower has joined the company as chief marketing officer. Lower will own the brand’s overall global strategy, demand generation, communications, and events. Prior to joining Hootsuite, Lower was the global chief marketing officer at Cision, the first chief marketing officer at TrueBlue, and has held […]