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Reading: SXSW 2019: Post-Digital Darwin Awards – Scoot Over Now
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B&T > Opinion > SXSW 2019: Post-Digital Darwin Awards – Scoot Over Now
Opinion

SXSW 2019: Post-Digital Darwin Awards – Scoot Over Now

Staff Writers
Published on: 13th March 2019 at 9:02 AM
Staff Writers
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Channelzero’s Dan Machen (pictured below) appears to be the busiest person at SXSW at the moment. Here’s his (albeit rather brief) take of day three of the planet’s biggest futuristic, techy love-in…

Ironically, one of the daftest things at SXSW this year are these little beauties – the gaggle of electric scooters available on the UBER app.

0-2

Not since the start of the BBC’s Casualty has there been such a mass accident waiting to happen in Austin this year.

The UX is a pain in the arse to get on one. Most people don’t wear helmets, often ride them when boozed up and, spilling forth from completely overloaded bicycle lanes, they weave in and out of massive American trucks, clearly delighted by their presence.

Future of transport my arse. This is tomorrow’s short-form transport, trolling today. These scooters will be littering street corners, just as sure as flocks of hapless hipsters will wang their way to a post-digital Darwin award, or a trip to the local ER.

No surprise then that some venues are already banning them. It’s a classic tech clusterF***. Launch it badly, see who gets hurt, then do it again – properly, but at twice the price with half the impact.

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TAGGED: Dan Machen, SXSW
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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