SXSW 2019: Post-Digital Darwin Awards – Scoot Over Now
Channelzero’s Dan Machen (pictured below) appears to be the busiest person at SXSW at the moment. Here’s his (albeit rather brief) take of day three of the planet’s biggest futuristic, techy love-in…
Ironically, one of the daftest things at SXSW this year are these little beauties – the gaggle of electric scooters available on the UBER app.
Not since the start of the BBC’s Casualty has there been such a mass accident waiting to happen in Austin this year.
The UX is a pain in the arse to get on one. Most people don’t wear helmets, often ride them when boozed up and, spilling forth from completely overloaded bicycle lanes, they weave in and out of massive American trucks, clearly delighted by their presence.
Future of transport my arse. This is tomorrow’s short-form transport, trolling today. These scooters will be littering street corners, just as sure as flocks of hapless hipsters will wang their way to a post-digital Darwin award, or a trip to the local ER.
No surprise then that some venues are already banning them. It’s a classic tech clusterF***. Launch it badly, see who gets hurt, then do it again – properly, but at twice the price with half the impact.
Please login with linkedin to comment
-
Latest comments
-
Lauren Spence 2 years ago
And they will just add to the rubbish that is inevitably left behind after the event
-
Dan Machen 2 years ago
Post script: there were reports of one fatality, numerous injuries and a multitude of police cautions regards traffic violations involving scooters in Austin during SXSW.
Latest News
Kyle & Jackie O Celebrate 20 Years On Air Together
Kyle & Jackie O celebrate two decades on air together. Apparently, Alan sent some fresh-baked scones as congratulations.
Media Agency Half Dome Named Fastest Growing Tech Company In Deloitte Tech Fast 50 2020
The winners of Deloitte's Tech Fast 50 2020 are in with Blockbuster Video sadly not managing a guernsey again this year.
‘Introducing with Tim Blackwell’ Podcast Launched By Nova Entertainment
With so many podcasts these days will humans ultimately form a third ear? Or, will they just hit the stop button?
Patagonia Says No To Black Friday, Cyber Monday: “Buy Less, Demand More”
Patagonia has the perfect knack of getting you out amongst nature while feeling really bad about it at the same time.
Thursday TV Wrap: Viewers Rack The Cue As Non-Ratings Sets In
TV ratings have officially finished for 2020, meaning it's cricket, Big Bash & repeats of Bondi Recue until February.
“Clean-Up In Aisle Five!” Shopper Goes Berko, Destroys Aldi’s Entire Alcohol Section
B&T warns the footage of Aldi's booze section being destroyed will be distressing for students & young adland employees.
Mari Kauppinen To Lead The Marketing Practice’s New Australian Office
Mari Kauppinen to head Marketing Practice’s Aussie office. Insists there'll be no crocheted doily on spare toilet roll.
Nielsen Connect Partner Network Welcomes Australian Tech Platform Glow
Here's one for B&T's techy readership. Which is really just a euphemism for "you probably won't udnerstand any of it".
Winners Of Latest OMA Creative Collection Competition Revealed
Here is the cream of Australia's outdoor industry. And, rest assured, Clive Palmer does not feature in any capacity.
What Sales Executives Need To Survive In The AC (After COVID-19) Era
Admittedly, B&T's rarely first with the buzzwords, however, a quick glimpse of this headline will show our cool cachet.
Aussie Undies Subscription Brand KNOBBY Rolls Out Amusing Fortune-Teller Campaign
If B&T could offer one simple observation - KNOBBY is a tremendous name for a brand of men's underpants.
Santa Ends Up On The Psychiatrist’s Couch In Truly Nutty Spot For The Norwegian Postal Service
Does the mere thought of Christmas have you pondering ink blots at your psychiatrist? Empathise with this lunacy.
Animal Extinction Compared to Black Friday Sale In Clever & Confronting Ad For Born Free Foundation
Want to see the perfect example of an agency doing clever and doing good at the very same time? Watch this cracker.
Telco Firm Orange Delivers Heart-Warming Christmas Treat Via Publicis
This heart-warming spot comes with plenty of "oohs" and "aahs". Stub your toe and add in some extra "faaarks" too.
Pringles Declares “Let’s Celebrate” In New Christmas Campaign
Ever wanted to experience the sheer addictiveness of monosodium glutamate & dextrose? Pop Pringles and you won't stop.
Zoom Gloom And Screen Fatigue In The Era Of COVID
Here's top health tips on surviving lockdown & Zoom etc. Sadly, he lost B&T staff at the "diet and exercise" juncture.
Cadbury Australia Launches Live Santa In World First
If there's one uptick to COVID, at least you won't have to spring 90 bucks for a single photo with Santa this year.
“Bullsh*t!”: Sandilands Mocks Woman’s Day Over Claims Of A ‘Kyle & Jackie O’ Split
This "Kyle slams Woman's Day" story would've been almost perfect if B&T could've somehow tied Roxy Jacenko into it too.
Alpha Digital Snares Krispy Kreme Contract, Among Others
Elasticised pants suddenly all the rage among Alpha Digital staff after snaring Krispy Kreme's business.
ABC Slammed For All-White Presenters In 2021 Flagship Program Line-Up
ABC slammed for all-white presenters. Stranger still, not even one sarcastic tweet from Yassmin Abdel-Magied.
Creative Studios Bear Meets Eagle On Fire, SPEED Appointed By Wisr
Wisr looks past the preposterously silly name and appoints creative studio Bear Meets Eagle On Fire.
ABC Upfronts: Q+A Moves To Primetime, New Dramas, ABC TV Plus Launches & More!
Are you laissez-faire about the ABC's Upfronts? Well, it's your tax dollars their spending when walking off the job.
Kiwi BMW Campaign, Via Pead, Inspired By Amsterdam’s Red Light District
Agency evokes Red Light District for car activation. Surprisingly, the easily upset are yet to formally complain.
Asahi & Peroni Launch Major Campaigns In Time For Summer
Nothing but nothing screams "I'm a bit of a wanker" quite like a neatly stacked fridge full of Asahi and Peroni.
WATCH: Tourism NZ Reveals How ‘Play NZ’ Succeeded On YouTube
When you consider none of us have been allowed to leave the house for the past 10 months, this tourism ad is a triumph.
Google To Reveal How Much Our Politicians Spend On Ads
Google to reveal how much Aussie pollies spend on ads, giving us all the more reason to hate them even more.
Six Handy Tips For When A Client Or Customer Loses Their Rag
Here are six top tips for dealing with angry clients or customers, with grovelling and arse-kissing noticeably absent.
Wednesday TV Wrap: TV Viewers Show Little Love For The 2020 ARIA Awards
The ARIAs join the Australian Of The Year & the Melbourne Cup in things TV viewers decreasingly can't be bothered with.
Apple Spreads The Christmas Joy In New Ad Starring Rapper Tierra Whack
Top of B&T's Christmas wish list is Apple. Okay, Johnnie Walker first, a new rod and reel second, and maybe then Apple.
Frontier Advertising Rebrands, Wins New Clients & Boosts Teams
Frontier Advertising has rebranded to Frontier Media which, let's be honest, isn't really pushing too many frontiers.
