B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • WPP
  • Anthony Albanese
  • AI
  • NRL
  • Thinkerbell
  • Channel 10
  • EssenceMediaCom
  • State of Origin
  • News Corp
  • Cairns Hatchlings
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Swyftx Partners With Sydney Thunder & Sydney Sixes For BBL
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Sports Marketing > Swyftx Partners With Sydney Thunder & Sydney Sixes For BBL
Sports Marketing

Swyftx Partners With Sydney Thunder & Sydney Sixes For BBL

Staff Writers
Published on: 10th December 2024 at 11:08 AM
Edited by Staff Writers
Share
4 Min Read
SHARE

Swyftx, Australia’s leading cryptocurrency exchange, has agreed to a major partnership with both the Sydney Thunder and Sydney Sixers for the upcoming Big Bash League (BBL) | 14 season.

As a major partner, Swyftx will join forces with two of Australia’s most innovative and dynamic sporting clubs. Swyftx’s branding will appear on the back of the Thunder’s playing shirts, alongside on-field innings break activations, crowd engagement activities, pre-match fan zone activations, and exclusive Money Can’t Buy Experience player meet-and-greets.

Another highlight of the partnership is Swyftx’s role as the Match Day Presentation Partner for the highly anticipated Sydney Smash at the SCG on January 17.

 

View this post on Instagram

 

A post shared by Swyftx (@swyftx)

The marquee clash between the Sydney Sixers and Sydney Thunder is one of the biggest fixtures on the BBL calendar and a fan favourite every season.

With the fast-paced and high-energy atmosphere of the BBL, the partnership creates a unique bridge between the rapidly growing world of digital assets and the fast-paced, high energy spirit of the BBL.

Jason Titman, CEO of Swyftx, welcomed the partnership, noting the strong alignment between the two brands.

“We’re excited to partner with both the Sydney Thunder and Sydney Sixers, two clubs that share our passion for embracing new opportunities, engaging diverse communities, and driving growth through innovation,” said Titman.

“As the cryptocurrency space continues to expand, this partnership provides us with an incredible opportunity to connect with new audiences, celebrate the excitement of the Big Bash, and offer fans innovative ways to engage with Swyftx”.

Swyftx has a proven track record of successful partnerships with major Australian sporting organisations, including the Brisbane Lions and the NRL.

Sydney Sixers general manager Rachael Haynes said the club is excited to partner with a leader in digital innovation.“At the Sixers, we are always focused on delivering outstanding experiences to our members and fans, so we are thrilled to welcome Swyftx, a brand that is equally customer-centric in everything they do,” Haynes said.

“Like the Sixers, Swyftx thrives on innovation and thinking outside the box, and we’re proud to partner with an Australian company that shares our core values”.

Sydney Thunder general manager Trent Copeland echoed this sentiment, expressing his excitement about the partnership. “We’re delighted to welcome Swyftx as a Major Partner for BBL|14. This partnership is about more than just brand exposure on our playing shirts—it’s about collaborating to inspire and engage the diverse communities that makeup Thunder Nation,” Copeland said.

“We share a mutual commitment to innovation and community engagement, and we look forward to a successful season that introduces new fans to both the Thunder and the world of cryptocurrency”.

With its focus on digital assets, cryptocurrency education, and community engagement, Swyftx is set to make a significant impact on the Big Bash League this summer.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: BBL, Swyftx, sydney sixers, Sydney Thunder
Share
Aimee Edwards
By Aimee Edwards
Follow:
Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

Latest News

“Great Leadership Starts With Listening”: oOh!media’s Tim Elder On Championing Diversity Through Mentorship
17/06/2025
Stephen de Wolf, chief creative officer, BMF.
Clemenger BBDO Poaches Creative Powerhouse Stephen de Wolf From BMF
17/06/2025
24HR Business Plan Unveils New Offering The 24 Hour High Performance Teams Plan, Spearheaded By Mike Read
17/06/2025
Ralph Hilariously Rolls Out ‘CannesFessions’ A Dedicated Hotline For Sharing Salacious Secrets From Cannes
17/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?