SWM Appoints Shoebridge Knowles Media Group As Corporate Comms, While Julia Lefort Departs
Seven West Media today announced the appointment of Shoebridge Knowles Media Group (SKMG) to define and drive the group’s corporate communications and publicity strategies working alongside SWM’s existing team.
SKMG, a strategic communications consultancy established in May 2018 by partners Neil Shoebridge (left, pictured) and Andrew Knowles (right, pictured), will commence working for SWM at a date to be advised.
However, as a result of the new appointment, the Director of Corporate Affairs & Publicity role has been impacted and Julia Lefort will be leaving SWM this Friday.
SWM Managing Director and CEO, James Warburton, said: “We are delighted to announce
our partnership with SKMG. Having worked closely together with Neil and Andrew over a
number of years, we know that their vast experience, understanding and enthusiasm for our
industry will make a big difference to our business.”
SWM Chief Marketing Officer, Charlotte Valente, said: “SKMG will play crucial role as we
continue to transform our television, newspaper and digital businesses, and pursue our
audience-first content-led growth strategy. Their combined strengths will ensure we establish
the right structure, strategies and processes to supercharge our team and realise our
transformation at pace.”
Shoebridge said: “With strong and successful brands across television, publishing and
digital, SWM is one of Australia’s best and smartest content companies and a business with
enormous potential. We are honoured to join the SWM team and be part of the transformation
of the group and its future success.”
Knowles said: “When Neil and I launched SKMG, James and Charlotte were our first
clients. Between the success we’ve enjoyed with them in the past, the privilege to work with
the rest of SWM’s well-regarded leadership team and the opportunity to continue building one
of Australia’s most venerable media groups, this partnership just makes sense. We can’t wait
to get to work.”
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