SWM Appoints Shoebridge Knowles Media Group As Corporate Comms, While Julia Lefort Departs

SWM Appoints Shoebridge Knowles Media Group As Corporate Comms, While Julia Lefort Departs
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Seven West Media today announced the appointment of Shoebridge Knowles Media Group (SKMG) to define and drive the group’s corporate communications and publicity strategies working alongside SWM’s existing team.

SKMG, a strategic communications consultancy established in May 2018 by partners Neil Shoebridge (left, pictured) and Andrew Knowles (right, pictured), will commence working for SWM at a date to be advised.

However, as a result of the new appointment, the Director of Corporate Affairs & Publicity role has been impacted and Julia Lefort will be leaving SWM this Friday.

SWM Managing Director and CEO, James Warburton, said: “We are delighted to announce
our partnership with SKMG. Having worked closely together with Neil and Andrew over a
number of years, we know that their vast experience, understanding and enthusiasm for our
industry will make a big difference to our business.”

SWM Chief Marketing Officer, Charlotte Valente, said: “SKMG will play crucial role as we
continue to transform our television, newspaper and digital businesses, and pursue our
audience-first content-led growth strategy. Their combined strengths will ensure we establish
the right structure, strategies and processes to supercharge our team and realise our
transformation at pace.”

Shoebridge said: “With strong and successful brands across television, publishing and
digital, SWM is one of Australia’s best and smartest content companies and a business with
enormous potential. We are honoured to join the SWM team and be part of the transformation
of the group and its future success.”

Knowles said: “When Neil and I launched SKMG, James and Charlotte were our first
clients. Between the success we’ve enjoyed with them in the past, the privilege to work with
the rest of SWM’s well-regarded leadership team and the opportunity to continue building one
of Australia’s most venerable media groups, this partnership just makes sense. We can’t wait
to get to work.”

 

 

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