Prestige skincare brand, Jurlique, has appointed STW’s Switched on Media as its digital agency.

Effective immediately, the appointment will see Switched on Media assisting with the development and implementation of a cohesive, global digital strategy for the Australian natural, botanical-based skincare brand in 2016 and beyond.

Business director for Switched on Media, Sam Powell (pictured above) said “Jurlique is one of Australia’s great business success stories, we are incredibly excited to join the Jurlique team and help the brand move into its next phase of growth within the digital space.  The team are thrilled that we were selected and can’t wait to get started.”

Fiona Moylan, Jurlique’s global, digital and eCommerce directoradded: “We are excited about our Global Digital and Ecommerce plans for 2016 and beyond, so it’s extremely important we partner with the right agency to help us reach our business goals.

“We were impressed with Switched on Media’s ability to understand our business goals and brand values but what impressed me most was their methodological and pragmatic approach to building our digital footprint – a buzzword free zone, what a nice change. I’m looking forward to working with the Switched On Team.”