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Reading: Switch Digital Launches Self-Serve Digital TV Booking Innovation
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B&T > Marketing > Switch Digital Launches Self-Serve Digital TV Booking Innovation
Marketing

Switch Digital Launches Self-Serve Digital TV Booking Innovation

Staff Writers
Published on: 21st November 2023 at 10:57 AM
Edited by Staff Writers
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Man watching TV, lying on sofa, legs on table. Person holding remote control in living room
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Independent media agency Switch Digital has launched a self-serve digital TV booking interface for use by some smaller clients.

The interface helps streamline geo-targeted digital TV campaigns for smaller clients including setting the audience targets, planning the channels, creative in-built tools to seamlessly create a 30-second TV commercial, and measuring and reporting.

It can provide LAM campaigns based on standard special interests of audiences including automotive, food and drink, fashion, real estate, beauty or computers and technology. An intuitive creative tool can enable a 30-second TV commercial to be produced by uploading images and generating scripts and voiceovers using AI.

“We see the booking interface as an important step in building efficiencies and helping streamline engagement with some smaller clients,” said Switch CEO Chelsea Parkinson.

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Aimee Edwards
By Aimee Edwards
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Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

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