Swimwear Galore Celebrates Bikini Diversity Via Mango Melbourne

Swimwear Galore Celebrates Bikini Diversity Via Mango Melbourne
SHARE
THIS



To celebrate the start of summer, Mango Melbourne has launched a campaign for Victorian-retailer Swimwear Galore that throws out the rulebook – because every body is a bikini body.

Partnering with the Body Image Movement, the aim of the campaign is to shake up the swimwear industry and throwing out the myth of the ideal ‘bikini body’ with their five new bodies of summer.

Hailing from all across Australia, Swimwear Galore’s faces and bodies of summer are young and old and range from anywhere between a size 10 – 20. Helen Bairstow, Emilie Rohan, Hannah Smoorenburg, Krystal Menzel and Mikayla Wain are baring their ‘imperfections’ and encouraging other women to do the same.

Co-owner of retail group Swimwear Galore Caz Skudar says the brand chose to change tact with their images after becoming frustrated with the way swimwear is marketed by the wider industry.

“With an influx of flawless photoshopped images taking over social media feeds in the lead up to the warmer months, the swimwear industry is often guilty of perpetuating the bikini body myth,” said Caz.

“For years we’ve provided Aussie women with swimwear that looks and feel good. This year we’re taking the next step and throwing out the rulebook by highlighting everyday Australian women in our marketing, in-store and social media, because we believe that confidence is the best look of all.”

Credit list:

PR: Mango Communications

· Amanda Sheat – Head of Communications

· Darcie Naughton – Senior Account Manager

· Nadine Lee – Account Coordinator

· Anna Yates – DDB Group Senior Copywriter

· Rebecca Morris – DDB Group Senior Art Director

Swimwear Galore

· Caz Skudar – Co-owner

· Laura Griffin – Online Content Manager

Production team

· Dave Blake – Photographer

· Sami Simper – Stylist

· Valentina Todoroska – Hair & Makeup

· James Lanchester – Videographer

Please login with linkedin to comment

mango Swimwear Galore

Latest News

New Talent Agency, Liquorice Plants Roots In NZ
  • Marketing
  • Media

New Talent Agency, Liquorice Plants Roots In NZ

The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson
  • Advertising
  • Campaigns

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson

9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App
  • Advertising

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App

Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan
  • Marketing

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan

Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]

Cresta’s Awards See Upturn As Ad Spend Starts To Return
  • Advertising

Cresta’s Awards See Upturn As Ad Spend Starts To Return

Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]

Seattle, USA - Aug 19, 2019: The new Google building in the south lake union area at twilight.
  • Technology

Reports: Google Draws The Ire Of EU (Again)

B&T's editor takes great pleasure in an opportunity to use 'ire' in a headline, despite having no idea what it means.

by B&T Magazine

B&T Magazine