Aussie digital bank UBank has unveiled a new TV campaign to promote its easy-to-use online home loan application tracker.
Created by The Monkeys, ‘Dollhouse’ shows a family-friendly dinner go rogue when one couple’s daughter re-enacts the inconvenient truth and emotional discomfort many people experience when trying to track the progress of their home loan application.
Directed by Plaza Film’s Paul Middleditch, the campaign also highlights how UBank liberates its customers from a complicated process by giving them just what they need: access to UBank’s UHomeLoan Tracker.
https://www.youtube.com/watch?v=6rT6KUQ7rxE&feature=youtu.be
The Monkeys creative director Scott Dettrick said: “UBank is about simplifying banking in order to improve people’s lives. Out of the mouths of babes, our latest campaign highlights just how simple the UHomeLoan process is compared to more antiquated banking experiences.”
UBank chief marketing officer Jo Kelly said: “While our new campaign comes complete with a healthy dose of humour, it also shows how UBank is taking the pain out of the process, so customers can get just the home loan they need without the hassle.”
CREDITS
Client: UBank
Chief marketing officer: Jo Kelly
Marketing and strategic brand leader: Julie Burke
Marketing manager: Daniel Stevens
Creative agency: The Monkeys
Group chief creative officer and co-founder: Scott Nowell
Executive creative director: Vince Lagana
Creative director: Scott Dettrick
Copywriter: Barnaby Packham
Art director: Leslie Sharpe
Group strategy director and partner: Fabio Buresti
Business strategy director: Kit Lansdell
Managing director: Matt Michael
Group content director: Sam McConnell
Senior content manager: Victoria Zourkas
Content executive: Tasha Strachan
Head of production: Thea Carone
Senior broadcast producer: Jade Rodriguez
Producer: Sally Lankshear
Production company: Plaza
Director: Paul Middleditch
Executive producer: Peter Masterton
Post-production company: The Editors
Sound house: Song Zu
