Suzuki Launches 2019 Commemorative Suzuki’s By Deloitte Digital

Suzuki Launches 2019 Commemorative Suzuki’s By Deloitte Digital

The latest instalment of Suzuki’s ‘For Fun’s Sake’ campaign has hit the air, this time as a fresh take on the automotive industry’s standard Plate Clearance sale, via creative consultancy Deloitte Digital. Running through December and January, the campaign encourages Australia’s prospective car buyers to own a piece of 2019, in the form of a new Suzuki car.

Suzuki national marketing manager – automotive Daniel Mercuri said: “Across the auto category, there’s no more cluttered period than the end (or) start of the new year. In order to stand-out in a market where our competitors’ share of voice is often 4 to 1, we’ve created something that cuts-through but more importantly, engages our audience. Working closely with Deloitte Digital, we’ve built a Plate Clearance campaign that not only ladders back up to our For Fun’s Sake brand platform, but also connects with buyers on a retail level.”

The campaign encourages viewers to reminisce about the year that has literally just happened; from global incidents, to local news, to life events that may or may not have happened to you, before inviting viewers to “cherish it all” with a 2019 Commemorative Suzuki.

Deloitte Digital chief creative officer Matt Lawson said: “Suzuki sees the world differently to other car brands. These 2019 Suzukis aren’t old stock, they’re a chance to drive a piece of 2019 forever (such is the quality of a Suzuki). To be honest, they should be charging more for them! But they’re not, as they do also see this a chance to get rid of old stock.”

The 2019 Commemorative Suzukis are being be promoted via out-of-home, online and radio.

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