The latest instalment of Suzuki’s ‘For Fun’s Sake’ campaign has hit the air, this time as a fresh take on the automotive industry’s standard Plate Clearance sale, via creative consultancy Deloitte Digital. Running through December and January, the campaign encourages Australia’s prospective car buyers to own a piece of 2019, in the form of a new Suzuki car.
Suzuki national marketing manager – automotive Daniel Mercuri said: “Across the auto category, there’s no more cluttered period than the end (or) start of the new year. In order to stand-out in a market where our competitors’ share of voice is often 4 to 1, we’ve created something that cuts-through but more importantly, engages our audience. Working closely with Deloitte Digital, we’ve built a Plate Clearance campaign that not only ladders back up to our For Fun’s Sake brand platform, but also connects with buyers on a retail level.”
The campaign encourages viewers to reminisce about the year that has literally just happened; from global incidents, to local news, to life events that may or may not have happened to you, before inviting viewers to “cherish it all” with a 2019 Commemorative Suzuki.
Deloitte Digital chief creative officer Matt Lawson said: “Suzuki sees the world differently to other car brands. These 2019 Suzukis aren’t old stock, they’re a chance to drive a piece of 2019 forever (such is the quality of a Suzuki). To be honest, they should be charging more for them! But they’re not, as they do also see this a chance to get rid of old stock.”
The 2019 Commemorative Suzukis are being be promoted via out-of-home, online and radio.
Aussie retail payments platform Afterpay has launched a new global look, feel and positioning with a fresh brand identity. Founded out of Bondi, Sydney, Australia five years ago, Afterpay has skyrocketed to infinite heights, with almost 10 million customers and 55,000-plus merchants now using the platform globally across Australia, US, UK (where it is called […]
How Communications’ China marketing director, Doris Li, believes ad-land professionals must be courageous enough “to be abnormal”, and listen to their hearts, to be fearless in times of change. During this year’s B&T Women in Media Awards, presented by Bauer Media, we’ll be recognising exceptional people who have achieved success in their professional arenas, celebrating […]
The holding companies might be losing as much as 23 per cent of their revenue year-on-year, but new business has remained relatively resilient through 2020, the lastest research from R3 has revealed. In the first half of 2020 total new business revenue decreased 10 per cent globally – but creative agencies are having to find […]
Independent communications consultancy The Mint Partners has bolstered its integrated client roster and signed a number of premium lifestyle brands to kick start the new financial year. With an array of new products, services, and a focus on insight-led and creative integrated communications, MINT has enjoyed recent success with an expanded portfolio across new categories including fintech, […]
A feature length documentary on the extraordinary racing career of Australia’s first Formula 1 champion, Sir Jack Brabham, co-produced by design, animation and visual effects house Heckler, will be available on Stan exclusively from this Friday – 7 August. Directed by Ákos Armont (Aurora Films) in association with Heckler, whose co-founder Will Alexander served as […]
In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]