B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • WPP
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • AFL
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • AI
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Suzuki Launches 2019 Commemorative Suzuki’s By Deloitte Digital
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Suzuki Launches 2019 Commemorative Suzuki’s By Deloitte Digital
Campaigns

Suzuki Launches 2019 Commemorative Suzuki’s By Deloitte Digital

Staff Writers
Published on: 10th December 2019 at 10:22 AM
Staff Writers
Share
2 Min Read
SHARE

The latest instalment of Suzuki’s ‘For Fun’s Sake’ campaign has hit the air, this time as a fresh take on the automotive industry’s standard Plate Clearance sale, via creative consultancy Deloitte Digital. Running through December and January, the campaign encourages Australia’s prospective car buyers to own a piece of 2019, in the form of a new Suzuki car.

Suzuki national marketing manager – automotive Daniel Mercuri said: “Across the auto category, there’s no more cluttered period than the end (or) start of the new year. In order to stand-out in a market where our competitors’ share of voice is often 4 to 1, we’ve created something that cuts-through but more importantly, engages our audience. Working closely with Deloitte Digital, we’ve built a Plate Clearance campaign that not only ladders back up to our For Fun’s Sake brand platform, but also connects with buyers on a retail level.”

The campaign encourages viewers to reminisce about the year that has literally just happened; from global incidents, to local news, to life events that may or may not have happened to you, before inviting viewers to “cherish it all” with a 2019 Commemorative Suzuki.

Deloitte Digital chief creative officer Matt Lawson said: “Suzuki sees the world differently to other car brands. These 2019 Suzukis aren’t old stock, they’re a chance to drive a piece of 2019 forever (such is the quality of a Suzuki). To be honest, they should be charging more for them! But they’re not, as they do also see this a chance to get rid of old stock.”

The 2019 Commemorative Suzukis are being be promoted via out-of-home, online and radio.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Deloitte, Suzuki
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Digital Bank Up Unveils ‘Groups’, A New Feature For Shared Spending
11/07/2025
Troy Townsend.
Zitcha Wins Retail Media Account For Beauty & Wellness Brand THG Beauty
11/07/2025
Ori Gold.
Authenticity Is Not Credibility In Wellness
11/07/2025
“Just Because You Can Doesn’t Mean You Should”: Connecting Plots Panel Warns Against Creativity Without Purpose
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?